Overview
Key facts:
- Our program at the Northwestern University offers two different tracks in training Marketing scholars: a consumer behavior (sometimes called “CB”) track, and a quantitative marketing (sometimes called “Quant”) track. Both tracks focus on understanding the impact of marketing activity on consumers and firms. However, they differ in terms of the theories and methods used to analyze data. Consumer behavior researchers tend to focus on psychological aspects of a consumer’s decision-making process and analyze data collected through laboratory studies and field experiments.
- Quantitative marketing researchers often draw on theories of behavior from related social sciences (e.g., economics, psychology, sociology), use data from observational and archival sources and field experiments, and analyze the data using advanced statistical and econometric techniques.
Programme Structure
Active Research Areas:
- brand management; competitive advantage; data analytics and analysis; pricing and promotion; channel management; statistical learning; digital marketing; uncertainty, motivation, and consumer identity characteristics; judgment and decision making; trust and deception in market exchanges; neuro-marketing.
Key information
Duration
- Full-time
- 60 months
Start dates & application deadlines
- StartingApplication deadline not specified.
Language
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Delivered
Disciplines
Marketing View 40 other PhDs in Marketing in United StatesAcademic requirements
English requirements
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Other requirements
General requirements
- Academic Background
- Statement of Purpose
- Transcripts
- Resume
- Recommendation Letters
- Test Scores
- Certification of Proficiency in English
Tuition Fee
-
International
9344 USD/yearTuition FeeBased on the tuition of 4672 USD per semester during 60 months. -
National
9344 USD/yearTuition FeeBased on the tuition of 4672 USD per semester during 60 months.
$4,672/quarter
Living costs for Evanston
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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Scholarships Information
Below you will find PhD's scholarship opportunities for Marketing.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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