Placeholder image for Marketing Management

Marketing Management, Ph.D.

  • Anytime
    Application Deadline
  • 48 months
    Duration
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Overview

Solving real world problems

This Marketing Management programme from University College of Southeast Norway seeks to bring academic research in marketing management closer to marketing management practice, thereby focusing research on topics that will generate new knowledge for real world problems.

As markets and technologies become more global, and as customer needs become more advanced and fragmented, private companies and public services must innovate and improve their products and services at an increasing velocity. Thus, the strategic importance of marketing management expertise has grown in strategic importance as organisations adapt to meet these evolving challenges and opportunities.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    180 ECTS
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:

  • Marketing strategy and management 
  • Interorganizational networks and relationships 
  • Advanced survey data collection and multivariate statistics 
  • Consumer behavior
  • Advanced experimental data collection and analysis
  • Theory construction
  • Qualitative Research

English Language Requirements

This programme may require students to demonstrate proficiency in English.

Academic Requirements

  • This programme accepts GRE® scores. However, it does not provide a recommended score range.

    Schedule GRE®

    The GRE® General Test is a widely administered admissions test that measures the skills needed in today's graduate and business school programs worldwide. The GRE® General Test contains three sections - Verbal Reasoning, Quantitative Reasoning, and Analytical Writing. Three scores are reported: a Verbal Reasoning score on a 130 - 170 score scale in one-point increments, a Quantitative Reasoning score on a 130 - 170 score scale in one-point increments, and an Analytical Writing score on a 0 - 6 score scale in half-point increments.

General Requirements

  • Applicants must hold a Master of Science degree in marketing, business, management or equivalent. Students currently enrolled in a master programme are also welcome to apply, but must expect to have earned their degree before the appointment begins.
  • Applicants must have achieved grade B or above to qualify for this programme.
  • Applicants must have excellent skills in written and spoken English. Norwegian or another Scandinavian language will be an advantage.
  • Applicants must be able to cooperate with fellow students and faculty staff, and to work independently on academic topics.

Tuition Fee

  • International

    Free
    Tuition Fee
    Based on the original amount of 0 EUR per year and a duration of 48 months.
  • EU/EEA

    Free
    Tuition Fee
    Based on the original amount of 0 EUR per year and a duration of 48 months.
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Funding

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