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Marketing, Ph.D.

  • Application Deadline
  • 48 months
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Specifically, it reviews current conceptual, theoretical, and managerial issues concerning new products, price, distribution, and promotion. This concentration also examines market research theories, brand management, service marketing, Internet marketing, and global marketing through analysis of consumer behaviors.


The YSB obtained accreditation in 2008 by the AACSB (Association to Advance Collegiate Schools of Business) International and the KABEA (Korea Association of Business Education Accreditation). In 2012, the School of Business acquired EQUIS accreditation, becoming the first business school in in Korea to be accredited by these three accrediting agencies. 

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    60 credits alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses included:
  • Quantitative Marketing Seminar
  • Design Marketing
  • Marketing Decision Models
  • Brand Design Study
  • Consumer Behavior
  • New Product Marketing

English Language Requirements

  • Minimum required score:


    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Get a free IELTS practice test
  • Minimum required score:


    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks.

General Requirements

Applicant must meet one of the three conditions

  • A foreign national whose parents are both foreign nationals
  • Completion of at least 16 years of education in foreign countries 
  • (Equivalent to all of elementary, middle, high school and undergraduate)

Tuition Fee

  • International

    4338 USD/year
    Tuition Fee
    Based on the original amount of 4338 USD per year and a duration of 48 months.
  • National

    4338 USD/year
    Tuition Fee
    Based on the original amount of 4338 USD per year and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

4,880,000 ₩

Living costs for Seoul

  • 1853935 - 1761660 KRW/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.


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