Study cover for Marketing
Ph.D. On Campus

Marketing

University of Portsmouth

36 months
Duration
16300 GBP/year
4500 GBP/year
Unknown
Tuition fee
Unknown
Unknown
Apply date
Unknown
Start date

About

If you're ready to take your existing expertise in Marketing into a postgraduate research degree qualification, University of Portsmouth is the perfect place to do it.

Visit the official programme website for more information

Overview

Our Marketing research covers advertising, branding, digital marketing, tourism marketing, marketing & society and related disciplines such as computing, economics, psychology and statistics – and when you study with us for a postgraduate research degree, you'll play your part in transforming our expertise into action.

We analyse both existing and emerging business models and consumer segments, help businesses to better understand their markets and consumers, and regularly collaborate with businesses on research projects so they can use our insights to directly improve their marketing. We're also exploring how disruptive technology, the digitalisation of retail process and access to big data is shaping today's markets and businesses.

We apply quantitative research methods such as experiments, regressions and structural equation models to measure causal effects on variables relevant to our research. We also use qualitative research techniques such as ethnography and storytelling to explore consumer decision processes at a detailed level. Marketing is offered at University of Portsmouth .

Careers and opportunities

Once you complete your postgraduate research degree, you'll be a highly-skilled researcher with the knowledge and skills to make an impact in many different industries.

Your postgraduate research qualification demonstrates to potential employers that you're an intelligent, capable and motivated person, with provable abilities and experience in critical thinking, problem-solving, project management, communication, leadership and creativity.

You'll also learn subject-specific skills, with practical applications – such as how to investigate relevant marketing ideas and apply rigorous methods.

After researching with us, our successful postgraduate research candidates have gone on to impressive positions in a variety of fields, within both academia and industry.

Programme Structure

Research includes: 

  • Advertising and branding
  • Digital marketing
  • Marketing and society
  • Services marketing and tourism

Key information

Duration

  • Full-time
    • 36 months
  • Part-time
    • 72 months
    • Flexible

Start dates & application deadlines

Delivered

On Campus

Academic requirements

GPA admission requirements GPA
Required

Other requirements

General requirements

  • The entry requirements for a PhD, MPhil or Professional Doctorate include a good honours degree or equivalent in a relevant subject, or a master’s degree in an appropriate subject. Equivalent professional experience and/or qualifications may be considered. All applicants are subject to interview.

Tuition Fee

To alway see correct tuition fees
  • International

    16300 GBP/year
    Tuition Fee
    Based on the tuition of 16300 GBP per year during 36 months.
  • National

    4500 GBP/year
    Tuition Fee
    Based on the tuition of 4500 GBP per year during 36 months.
  • Home/EU/CI part-time students: £2,250 p/a*
  • International part-time students: £8,150 p/a
  • EU, EEA or Swiss students: A Transition Scholarship will be applied to your fees reducing them to the same amount as UK students.

Living costs for Portsmouth

710 - 1099 GBP /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 3 months

Check the official programme website for potential updates.

Our partners

Marketing
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University of Portsmouth

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