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Strategic Media and Digital Content, D.B.A.

  • Application Deadline
  • 42 months
Liberty University 100% online Doctor of Business Administration in Strategic Media and Digital Content degree will equip you to lead in the highest levels of the corporate digital marketing arena. 
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You will strengthen your strategic communication and leadership skills while gaining advanced knowledge in informed decision making and directing marketing plans that use all of the newest media and technology available.

All of the courses within the Strategic Media and Digital Content degree from Liberty University have input from experienced professors who present the material from a biblical worldview. Throughout our DBA in Strategic Media and Digital Content, you will cover the business skills that teach you advanced concepts in strategic allocation of financial resources, organizational structure, supply chain management, human resource development, and strategic thinking. 

In addition to these concepts, you will learn about the media and communication technologies needed for a successful business digital marketing plan.

Potential Career Options with a DBA in Strategic Media and Digital Content

  • Account Executive
  • Brand Manager
  • Digital Marketing Director
  • Marketing Coordinator
  • Product Manager
  • University Professor


Liberty University is accredited by SACSCOC

Detailed Programme Facts

  • Programme intensity Part-time
    • Average part-time duration 42 months
  • Credits
    60 alternative credits
  • Languages
    • English
  • Delivery mode

Programme Structure

Courses include:

  • Media Technologies and Communication Strategies
  • Strategic Media Analysis
  • Best Practices: Transforming the Digital Organization
  • Using Emerging Trends in Strategic Communication

English Language Requirements

  • Minimum required score:


    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

Academic Requirements

You need the following GPA score:

Required score: 3

Applicants for graduate programs must have the equivalent of a bachelor’s degree with a minimum GPA equivalent to 3 on a US 4.0 grading scale. Admitted applicants typically have an undergraduate GPA of or better on a 4.0 scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).

Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).

General Requirements

  • Admission Application
  • Application fee
  • Official college transcripts
  • Proof of English proficiency

Tuition Fee

  • International

    650 USD/credit
    Tuition Fee
    Based on the original amount of 650 USD per credit and a duration of 42 months.
  • National

    650 USD/credit
    Tuition Fee
    Based on the original amount of 650 USD per credit and a duration of 42 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.


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