Overview

Details

Our Marketing subject research at Heriot-Watt University works with PhD scholars in the following areas: cultural heritage and tourism, sustainable consumption, consumer research and consumer psychology, digital marketing, and financial services marketing. This list is not exhaustive, however, and we would encourage students with excellent records of achievement (particularly self-funded) to contact us.

We are proud of our record in graduating PhD scholars who have contributed to important debates by producing research of a high international standard. Being part of a diverse School of Social Science gives our scholars access to supervision by experts in core marketing disciplines such as Psychology, Economics and Cultural Studies. This further enhances the quality of our scholars’ research and academic skills. As part of a University with campuses in Scotland, United Arab Emirates and Malaysia, we can also offer international opportunities, further enriching our scholars’ career prospects.

Programme Structure

Research

Marketing Group research project 1: Considering the international response to climate change, consumer research is required upon which to base adaptation strategies, in addition to those aiming for mitigation.

Marketing Group research project 2: There is a growing concern that online game gambling present significant potential harm for some individuals and society.

Marketing Group research project 3: First Scottish University Credit Union (First Scottish) is about to receive regulatory approval to offer services to students and graduates. This PhD will utilise emergent Transformative Service (TS) Marketing Theory to explore to this context.
Marketing Group research project 4: The existing literature on the measurement and management of quality in B2C (and to a large extent in B2B) predominantly on the dyadic relationship between buyer and seller (or buyer/seller and intermediary).

Key information

Duration

Full-time
- 36 months

Start dates & application deadlines

Starting 2024-09-01 00:00:00

Application deadline not specified.

More details

International students must apply at least 6 weeks before teaching is due to begin.

Language

English

IELTS

6.5

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TOEFL^® IBT

90

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Delivered

On Campus

Disciplines

Marketing View 25 other PhDs in Marketing in United Kingdom

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

IELTS

6.5

Schedule an IELTS test!

TOEFL^® IBT

90

Interested in an IELTS preparation course? Get started here

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

Additional medical costs (i.e. dental)
Repatriation, if something happens to you or your family
Liability
Home contents and baggage
Accidents
Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Heriot-Watt University and/or in United Kingdom, please visit Student Insurance Portal.

Other requirements

General requirements

All applications will be reviewed within the relevant department with a shortlisting decision made based on qualifications, the research proposal and the availability of a supervisory team. Shortlisted applicants must have the equivalent of a 1st class honours undergraduate degree, or a Masters degree with an average mark of 65% or higher and a dissertation mark of 65% or higher.

The research proposal should contain as much as possible of the following:

an introduction or outline of the proposed topic;
a statement of objectives and/or specific research questions;
a summary of some of the relevant literature which supports the research objective(s);
an indication of the intended research methodology;
an indication of the theoretical structure and/or conceptual outline;

a provisional timetable of the major phases of the research process;

If you have references available these should be submitted with your application.

CV

Tuition Fee

To always see correct tuition fees

International

17320 GBP/year

Tuition Fee

Based on the tuition of 17320 GBP per year during 36 months.

UK: TBC

Living costs for Edinburgh

725 - 1167 GBP /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find PhD's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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