Studyportals
Ph.D. Online

Marketing (Distance Learning)

University of Portsmouth

72 months
Duration
Unknown
Tuition fee
Unknown
Unknown
Apply date
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Start date

About

If you're ready to take your existing expertise in Marketing into a postgraduate research degree qualification, University of Portsmouth is the perfect place to do it.

Overview

Our Marketing research covers advertising, branding, digital marketing, tourism marketing, marketing & society and related disciplines such as computing, economics, psychology and statistics – and when you study with us for a postgraduate research degree, you'll play your part in transforming our expertise into action.

We analyse both existing and emerging business models and consumer segments, help businesses to better understand their markets and consumers, and regularly collaborate with businesses on research projects so they can use our insights to directly improve their marketing. We're also exploring how disruptive technology, the digitalisation of retail process and access to big data is shaping today's markets and businesses.

We apply quantitative research methods such as experiments, regressions and structural equation models to measure causal effects on variables relevant to our research. We also use qualitative research techniques such as ethnography and storytelling to explore consumer decision processes at a detailed level.

Careers and opportunities

Once you complete your postgraduate research degree, you'll be a highly-skilled researcher with the knowledge and skills to make an impact in many different industries.

Your postgraduate research qualification demonstrates to potential employers that you're an intelligent, capable and motivated person, with provable abilities and experience in critical thinking, problem-solving, project management, communication, leadership and creativity.

You'll also learn subject-specific skills, with practical applications – such as how to investigate relevant marketing ideas and apply rigorous methods.

After researching with us, our successful postgraduate research candidates have gone on to impressive positions in a variety of fields, within both academia and industry.

Programme Structure

Research includes: 

  • Advertising and branding
  • Digital marketing
  • Marketing and society
  • Services marketing and tourism

Key information

Duration

  • Part-time
    • 72 months

Start dates & application deadlines

We did our best, but couldn't find the next application deadline and start date information online.
More details

October

Delivered

Online

Academic requirements

GPA admission requirements GPA
Required

Other requirements

General requirements

  • The entry requirements for a PhD include a good honours degree or equivalent in a relevant subject, or a master’s degree in an appropriate subject. Equivalent professional experience and/or qualifications may be considered. All applicants are subject to interview.

Tuition Fee

https://www.port.ac.uk/study/masters-and-postgraduate-taught/fees-and-funding

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 6 months

Check the official programme website for potential updates.

Our partners

Marketing (Distance Learning)
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University of Portsmouth

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