Overview
The faculty engage with Marketing at the University of Rochester students in a close mentoring relationship that allows students to develop both the technical and independent research skills needed for a successful academic career.
Recent research by our faculty and PhD students studies broad areas including digital, online, retail competition, pricing, platform competition, word-of-mouth, and advertising. Our research covers the range of marketing decisions included pricing, advertising, product innovation, retailing, competition, and customer segmentation.
First year outline
Each PhD Marketing student's schedule of courses is customized to address his or her background and interests. Classes occur both in the Simon Business School (in a quarter system) and in the University of Rochester Economics Department (in a semester system).
Second year outline
In the second year, student participation in Marketing seminars is required as well as continuation in courses. This training rounds out the toolkit and continues to deepen exposure to the literature and is chosen in consultation with faculty to ensure the courses provide the appropriate training. The Qualifying Exam consists of passing an examination of the second-year research paper.
Third year outline
In the third year, students move from course work to active research. In addition, continued participation in all Marketing seminars is required.
Programme Structure
Courses include:- Marketing Management
- Marketing Research
- Pricing Policies
- Consumer Behavior
- Product Planning
- Advertising and Sales Promotion
- Distribution Channels and Salesforce Management
- Database Marketing
- Marketing on the Internet
- B2B Pricing
- Advanced Topics in Pricing
- Brand Management Workshop
- Special Topics in Marketing
- Brand Strategy Workshop
- Global Marketing Strategy
Key information
Duration
- Full-time
- 36 months
Start dates & application deadlines
- Starting
- Apply before
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Language
Delivered
Disciplines
Marketing View 40 other PhDs in Marketing in United StatesAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
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Other requirements
General requirements
- The PhD Program at Simon Business School equips students with the analytical skills to carry out high-quality teaching and research in various fields of management. All of an applicant’s abilities are considered in admittance decisions. We look for students who are analytical, creative, and interested in studying complex business problems. Our approach to admissions and the program is to develop each student's unique potential. Our past successful students have included both conventional and unconventional applicants.
Tuition Fee
Living costs for Rochester
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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Scholarships Information
Below you will find PhD's scholarship opportunities for Marketing.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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