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Marketing, Ph.D.

  • Application Deadline
  • 36 months
University rank #125 (BCR) Rochester, NY, United States
Marketing at the University of Rochester studies activities that influence the demand and supply of products and services in the market. The Rochester Marketing PhD focuses exclusively on producing outstanding quantitative marketing scholars. Our students successfully learn a deep set of skills including economics, econometrics, statistics, machine learning, and causal inference.
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The faculty engage with Marketing at the University of Rochester students in a close mentoring relationship that allows students to develop both the technical and independent research skills needed for a successful academic career. 

Recent research by our faculty and PhD students studies broad areas including digital, online, retail competition, pricing, platform competition, word-of-mouth, and advertising. Our research covers the range of marketing decisions included pricing, advertising, product innovation, retailing, competition, and customer segmentation.

First year outline 

Each PhD Marketing student's schedule of courses is customized to address his or her background and interests. Classes occur both in the Simon Business School (in a quarter system) and in the University of Rochester Economics Department (in a semester system). 

Second year outline

In the second year, student participation in Marketing seminars is required as well as continuation in courses. This training rounds out the toolkit and continues to deepen exposure to the literature and is chosen in consultation with faculty to ensure the courses provide the appropriate training. The Qualifying Exam consists of passing an examination of the second-year  research paper. 

Third year outline

In the third year, students move from course work to active research. In addition, continued participation in all Marketing seminars is required.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 36 months
  • Credits
    90 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:
  • Marketing Management
  • Marketing Research
  • Pricing Policies
  • Consumer Behavior
  • Product Planning
  • Advertising and Sales Promotion
  • Distribution Channels and Salesforce Management
  • Database Marketing
  • Marketing on the Internet
  • B2B Pricing
  • Advanced Topics in Pricing
  • Brand Management Workshop
  • Special Topics in Marketing
  • Brand Strategy Workshop
  • Global Marketing Strategy

English Language Requirements

You need the following TOEFL iBT ® score:

  • Minimum required score:


    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®

General Requirements

  • Completed and submitted online application.
  • Official transcripts for all university level course work for which a grade was received must be scanned and uploaded through the online application system
  • Three letters of recommendation are required
  • Two completed essays submitted via the online application
  • A current resume is required to be submitted via the online application
  • The non-refundable USD $100 application fee

Tuition Fee

  • International

    2820 USD/year
    Tuition Fee
    Based on the original amount of 2820 USD per year and a duration of 36 months.
  • National

    2820 USD/year
    Tuition Fee
    Based on the original amount of 2820 USD per year and a duration of 36 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Rochester

  • 925 - 1350 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


In addition to scholarships and assistantships, all applicants receive a research budget to meet academic needs such as publications, unique data, study aids, and travel, etc. Additional funding is provided throughout the students stay in the program as various milestones are met.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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