The faculty engage with Marketing at the University of Rochester students in a close mentoring relationship that allows students to develop both the technical and independent research skills needed for a successful academic career.
Recent research by our faculty and PhD students studies broad areas including digital, online, retail competition, pricing, platform competition, word-of-mouth, and advertising. Our research covers the range of marketing decisions included pricing, advertising, product innovation, retailing, competition, and customer segmentation.
Each PhD Marketing student's schedule of courses is customized to address his or her background and interests. Classes occur both in the Simon Business School (in a quarter system) and in the University of Rochester Economics Department (in a semester system).
In the second year, student participation in Marketing seminars is required as well as continuation in courses. This training rounds out the toolkit and continues to deepen exposure to the literature and is chosen in consultation with faculty to ensure the courses provide the appropriate training. The Qualifying Exam consists of passing an examination of the second-year research paper.
In the third year, students move from course work to active research. In addition, continued participation in all Marketing seminars is required.
Always verify the dates on the programme website.
Minimum required score:
The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.Schedule IELTS
Minimum required score:
The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.Schedule TOEFL®
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
In addition to scholarships and assistantships, all applicants receive a research budget to meet academic needs such as publications, unique data, study aids, and travel, etc. Additional funding is provided throughout the students stay in the program as various milestones are met.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.
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