Overview
Key facts:
- Our program at Northwestern University offers two different tracks in training Marketing scholars: a consumer behavior (sometimes called “CB”) track, and a quantitative marketing (sometimes called “Quant”) track. Both tracks focus on understanding the impact of marketing activity on consumers and firms. However, they differ in terms of the theories and methods used to analyze data. Consumer behavior researchers tend to focus on psychological aspects of a consumer’s decision-making process and analyze data collected through laboratory studies and field experiments.
- Quantitative marketing researchers often draw on theories of behavior from related social sciences (e.g., economics, psychology, sociology), use data from observational and archival sources and field experiments, and analyze the data using advanced statistical and econometric techniques.
Programme Structure
Research areas include:
- brand management
- competitive advantage
- data analytics and analysis
- pricing and promotion
- channel management
- statistical learning
- digital marketing
- uncertainty, motivation, and consumer identity characteristics
- judgment and decision making
- trust and deception in market exchanges
- neuro-marketing
Key information
Duration
- Full-time
- 60 months
Start dates & application deadlines
- Starting
- Apply before
-
Language
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Delivered
Disciplines
Marketing View 40 other PhDs in Marketing in United StatesAcademic requirements
English requirements
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Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Northwestern University and/or in United States, please visit Student Insurance Portal.
Other requirements
General requirements
- Academic Background
- Statement of Purpose
- Transcripts
- Resume
- Recommendation Letters
- Test Scores
- Certification of Proficiency in English
Tuition Fee
-
International
9344 USD/yearTuition FeeBased on the tuition of 4672 USD per semester during 60 months. -
National
9344 USD/yearTuition FeeBased on the tuition of 4672 USD per semester during 60 months. -
In-State
9344 USD/yearTuition FeeBased on the tuition of 4672 USD per semester during 60 months.
- tuition (for 8 or fewer quarters): $18,689 per quarter
- tuition (for more than 8 quarters): $4,672 per quarter
Living costs for Evanston
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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Scholarships Information
Below you will find PhD's scholarship opportunities for Marketing.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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