Studyportals
Ph.D. On Campus

Marketing

Northwestern University

60 months
Duration
Unknown
Tuition fee
Anytime
Unknown
Apply date
Unknown
Start date

About

The Northwestern University Marketing doctoral program provides rigorous training in the skills required for success as a world-class marketing researcher. This is achieved via coursework, close collaboration with faculty, and intellectual exchange in a department known for its research culture.

Overview

Key facts:

  • Our program at the Northwestern University offers two different tracks in training Marketing scholars: a consumer behavior (sometimes called “CB”) track, and a quantitative marketing (sometimes called “Quant”) track. Both tracks focus on understanding the impact of marketing activity on consumers and firms. However, they differ in terms of the theories and methods used to analyze data. Consumer behavior researchers tend to focus on psychological aspects of a consumer’s decision-making process and analyze data collected through laboratory studies and field experiments. 
  • Quantitative marketing researchers often draw on theories of behavior from related social sciences (e.g., economics, psychology, sociology), use data from observational and archival sources and field experiments, and analyze the data using advanced statistical and econometric techniques.

Programme Structure

Active Research Areas: 

  • brand management; competitive advantage; data analytics and analysis; pricing and promotion; channel management; statistical learning; digital marketing; uncertainty, motivation, and consumer identity characteristics; judgment and decision making; trust and deception in market exchanges; neuro-marketing.

Key information

Duration

  • Full-time
    • 60 months

Start dates & application deadlines

More details
  • We accept applications once a year, fall quarter only.

Delivered

On Campus

Academic requirements

GMAT admission requirements GMAT
Required

Other requirements

General requirements

  • Academic Background
  • Statement of Purpose
  • Transcripts
  • Resume
  • Recommendation Letters
  • Test Scores
  • Certification of Proficiency in English

Tuition Fee

Living costs for Evanston

1100 - 1500 USD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last year

Check the official programme website for potential updates.

Our partners

Marketing
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Northwestern University

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