Challenge yourself through a program that broadens your skillset and advances your research career prospects in academia or within research and development teams in industry and the public sector.
The program is made up of a 2-year Master of Marketing coursework program followed by a 3-year PhD.
Generous scholarships (full fee waivers and a stipend of AUD$30,000 per year) are available for high-performing applicants through the University of Melbourne.
Top-up funding of AUD $10,000 available for research, experiments and conferences during the research phase of the program.
The program combines rigorous research training and substantial opportunity to work on independent research projects with world renowned academics. This research training and activity will provide you with the skills and knowledge to address meaningful problems facing consumers, employees, managers, organisations, industries and communities. The expected career outcome is placement in research-focused academic jobs. Graduates could also seek applied research career opportunities in the public and private sector.
Where will this take me?
The Melbourne Business School Doctoral program prepares graduates for research and teaching careers at top-ranked educational institutions and for careers where world-class research and advanced analytical skills are necessary.
Fields of research include:
- Advertising and communications
- Consumer behaviour
- Corporate social responsibility
- Entrepreneurial marketing and new product development
- Marketing management and strategy
- Services and relationship marketing
- 60 months
- 96 months
Start dates & application deadlines
- Apply before
DisciplinesMarketing Commerce Digital Marketing View 4 other PhDs in Digital Marketing in Australia
We are not aware of any academic requirements for this programme.
CRICOS Code: 056955G | 098523G
Applicants are required to complete the online University of Melbourne Application form and attach:
- Evidence of completion of an undergraduate or postgraduate degree with a major in management, marketing or a cognate background with a University of Melbourne equivalent weighted average mark of at least H2A (75%).; and
- A personal statement
- A curriculum vitae
- Two referee reports
- A recent Graduate Management Admissions Test (GMAT) or Graduate Record Examination (GRE) test score.
NationalFreeTuition FeeBased on the tuition of 0 AUD per year during 60 months.
Living costs for Melbourne
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Apply and win up to €10000 to cover your tuition fees.
Updated in the last 9 months
Check the official programme website for potential updates.