Business Administration

Overview

Students of the Business Administration program at Donghua University will be capable of research and management skills in industrial and commercial enterprises, economic management departments, teaching or research departments.

Areas of Study:

• Marketing Management:Including: Online Marketing and E-consumer behavior, Brand Internationalization, Textile Industry Marketing, Retailing Management, Customer Management, and Circulation Theory, etc.
• Organization & Human Resource Management: Including: Organizational Change and Team Building, Organizational Change and Organizational Innovation, Leadership and Performance, Cross-cultural Management, Human Resource Management, International Compare of HRM, and Knowledge Management, etc.
• Finance Management & Asset Operation: Including: Mergers and Acquisitions, Management Control, Corporate Finance and Asset Management, Venture Capital and Property Management, Asset Management, Investment, and Financial Management Theory, etc.
• Strategy & Innovation Management:Including: Business Strategy Theory, Corporate Strategy and Value Creation, Relationship Factors Associated with Corporate Strategy, Enterprise Innovation Management, Performance Evaluation and Value Creation, Change and Innovation Management, ect.
• Service & Quality Management: Including: Corporate Quality Management System, Product Quality and Operation Management, Product Quality Management and Control Theory, Service Quality Management, ect.