Overview
Our Marketing program at Wilfrid Laurier University centres on theory development, empirical analysis, and developing managerially relevant knowledge. It builds on core theories from marketing and other disciplines (including psychology, economics, and decision sciences).
Features
- You will have the opportunity to acquire a broad range of methodological skills including experimental design, surveys, qualitative research, and quantitative modelling.
- Our focus is to hone your research skills both through course work and by actively collaborating with you in new or ongoing research projects.
Programme Structure
Curriculum:
- Management
- Research Methodology
- Marketing Philosophy and Theory
- Qualitative Research Process
- Marketing Strategy
Key information
Duration
- Full-time
- 48 months
Start dates & application deadlines
- StartingApplication deadline not specified.
Language
Delivered
Disciplines
Marketing View 5 other PhDs in Marketing in CanadaAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Wilfrid Laurier University and/or in Canada, please visit Student Insurance Portal.
Other requirements
General requirements
- A master’s degree in business or related field with a minimum B+ standing.
- A GMAT score of at least 650 or a GRE score of at least 305. Please note that the GMAT/GRE requirement is mandatory for the application and cannot be waived.
- Proficiency in English.
- Applications are reviewed by the graduate program committee, which considers all prior university grades, a statement of research interests, an academic writing sample, and letters of reference.
Tuition Fee
-
International
13770 CAD/yearTuition FeeBased on the tuition of 6885 CAD per semester during 48 months. -
National
5246 CAD/yearTuition FeeBased on the tuition of 2623 CAD per semester during 48 months.
Living costs for Brantford
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.
Scholarships Information
Below you will find PhD's scholarship opportunities for Marketing.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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