Overview
The Marketing Doctoral Program at University Putra Malaysia (UPM) is a gateway to excellence in the field of marketing. Tailored to meet the demands of a fast-paced and consumer-centric market, this program seamlessly integrates economic principles with strategic marketing practices. Students engage with a comprehensive curriculum covering marketing economics, consumer behavior, branding, and the impact of global trends on marketing strategies. Guided by accomplished faculty members, participants delve into cutting-edge research that contributes to the advancement of marketing studies. UPM's commitment to a global perspective ensures graduates are well-prepared to navigate the complexities of the dynamic marketing landscape and emerge as influential marketers.
Key Features
- Comprehensive Curriculum: Integration of economic principles with strategic marketing.
- Consumer-Centric Focus: Emphasis on understanding and influencing consumer behavior.
- Global Perspective: Exposure to international trends and challenges in the marketing landscape.
- Research Opportunities: Engage in cutting-edge research contributing to the advancement of marketing studies.
- Industry Collaboration: Connect with professionals and industry leaders for practical insights.
Programme Structure
Research areas include:
- Marketing Economics
- Consumer Behavior
- Brand Management
- Digital Marketing
- Marketing Analytics
Key information
Duration
- Full-time
- 24 months
Start dates & application deadlines
- Starting
- Apply before , International
- Apply before , National
-
- Starting
- Apply before , International
- Apply before , National
-
Language
Delivered
Disciplines
MarketingAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at University Putra Malaysia and/or in Malaysia, please visit Student Insurance Portal.
Other requirements
General requirements
- Master's Degree by research in a field related to the Ph.D. program applied for; or
- Master's Degree by coursework in a related field with a minimum CGPA of 3.000; or
- Bachelor's Degree in a related field with a minimum CGPA of 3.75 or equivalent to a First Class Bachelor's Degree.
Tuition Fee
-
International
11726 MYR/yearTuition FeeBased on the tuition of 5863 MYR per semester during 24 months. -
National
5026 MYR/yearTuition FeeBased on the tuition of 2513 MYR per semester during 24 months.
Local/International (MYR) semester fees:
- 1st: 2,512.50 / 5,862.50
- 2nd - 4th: 2,262.50 / 4,112.50
- 5th - 6th: 1,700.00 / 3,550.00
- 7th+: 2,700.00 / 3,900.00
Funding
In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.
Scholarships Information
Below you will find PhD's scholarship opportunities for Marketing.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility