Risk-Based Approach in Crisis Communication (Communication and Information) VILNIUS TECH

Overview

Research topic description: Risk-based approach in crisis communication is seen as a systematic method that prioritizes communication actions based on the likelihood and impact of potential harms. Several research areas deserve further investigation. 

The first area is related to the changing contextual factors of crises themselves. The crises are becoming more complex, and the line between natural disasters (as floods, landslides, wildfires and extreme temperatures) and man-made disaster (as massive displacement and migration of civilians, energy crises) is becoming blurred with the acknowledgement of the negative impact of human activity on nature. Corporations and nations are accused of irresponsible behaviour and of provoking the crisis, whether it is financial, social or environmental. The rapid flow of information means that a seemingly insignificant misstep can quickly become a major local or even global crisis. Thus, research is needed to explore the question how risk-based approach may help to stay at the cutting edge of the crisis from its very beginning and keep up with the diverse audiences and their sentiments throughout the crisis. 

The second area is related to crisis communication, as a social interaction that takes place online.  The digital world and new media have rapidly transformed the field of crisis communication, as media are based not only user-generated but also AI-manipulated content. Omnidirectional communication such as social networking sites, podcasts, blogs, etc., empowers to create and manipulate content. As a result, communication has become less controllable and audiences often receive ambiguous and uncertain information. It is therefore necessary to assess the new risks arising from this trend, and consider how they contribute to and hinder the overarching goal of crisis communication: reducing harm.

These and other areas are becoming relevant in the changing contexts of crisis and crisis communication. Thus, research in this field would considerably contribute to the body of knowledge in the field of communication. 

The selected candidate will work on the PhD thesis under the supervision of Prof. dr. Rasa Smaliukienė. The successful applicant will have to attend scientific conferences, meetings and internships in the other universities. 

Requirements:

• Required background: MSc in Communication or another relevant field

• Expected skills and knowledge: good knowledge in communication research and media studies; ability to present and discuss research findings in speech and writing with the academic community; ability to assess the ethical aspects of their research.

It is a prerequisite that you can be present at and accessible to the institution daily.

Shortlisted candidates will be invited for an interview. The position may not be opened if no qualified candidate is found. Additional information regarding the post may be obtained from Prof. dr. Rasa Smaliukienė, e-mail: rasa.smaliukiene@vilniustech.lt