Overview
Research in Marketing at University of Alberta may examine how a market operates from a socioeconomic view or it may study how consumers (either individual or institutional) respond to the marketing activities of suppliers. This, in turn, leads to questions of how to manage these activities to better serve suppliers or the community as a whole.
What you'll study
The study of consumer behaviour includes modeling individual and group perceptions, preferences, judgments, and choices. Research in marketing management may focus on product and service design, sales response function modeling, marketing strategy, pricing, measuring the effectiveness of communications efforts, and incentive and control mechanisms for managing channel relationships. Marketing research methods seek to improve study design as well as data collection and analysis to further organizational objectives.
Programme Structure
Courses include:
- Research Methodology in Marketing
- Consumer Behaviour
- Human Judgment and Decision Making
- Marketing Models
- Marketing Theory
- Individual Research
Key information
Duration
- Full-time
- 72 months
Start dates & application deadlines
- Starting
- Apply before
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Language
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Delivered
Disciplines
Marketing Digital Media View 5 other PhDs in Marketing in CanadaAcademic requirements
English requirements
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Other requirements
General requirements
Admissions to the Business PhD program are based on the following criteria
- Previous academic record: Applicants must have an undergraduate degree from a recognized university and sufficiently high grades. They should also have a grade point average (GPA) for the last two years of full-time study of at least 3.0 out of 4.0 on the University of Alberta grade scale and from Canadian or American schools with a comparable scale.
- GMAT or GRE score
- Three letters of reference
- Statement of purpose
- Availability of a suitable supervisor
- Summary
Tuition Fee
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International
8874 CAD/yearTuition FeeBased on the tuition of 8874 CAD per year during 72 months. -
National
4732 CAD/yearTuition FeeBased on the tuition of 4732 CAD per year during 72 months.
Living costs for Edmonton
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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Scholarships Information
Below you will find PhD's scholarship opportunities for Marketing.
Available Scholarships
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