Overview

Research in Marketing at University of Alberta may examine how a market operates from a socioeconomic view or it may study how consumers (either individual or institutional) respond to the marketing activities of suppliers. This, in turn, leads to questions of how to manage these activities to better serve suppliers or the community as a whole.

What you'll study

The study of consumer behaviour includes modeling individual and group perceptions, preferences, judgments, and choices. Research in marketing management may focus on product and service design, sales response function modeling, marketing strategy, pricing, measuring the effectiveness of communications efforts, and incentive and control mechanisms for managing channel relationships. Marketing research methods seek to improve study design as well as data collection and analysis to further organizational objectives.

Programme Structure

Courses include:

Research Methodology in Marketing

Consumer Behaviour

Human Judgment and Decision Making

Marketing Models

Marketing Theory

Individual Research

Key information

Duration

Full-time
- 72 months

Start dates & application deadlines

Starting 2024-09-10 00:00:00
- Apply before 2024-01-15 00:00:00

Language

English

IELTS

6.5

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TOEFL^® IBT

90

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Delivered

On Campus

Disciplines

Marketing Digital Media View 5 other PhDs in Marketing in Canada

Academic requirements

GPA

3

GRE^®

Required

GMAT

Required

English requirements

IELTS

6.5

Schedule an IELTS test!

TOEFL^® IBT

90

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Other requirements

General requirements

Admissions to the Business PhD program are based on the following criteria

Previous academic record: Applicants must have an undergraduate degree from a recognized university and sufficiently high grades. They should also have a grade point average (GPA) for the last two years of full-time study of at least 3.0 out of 4.0 on the University of Alberta grade scale and from Canadian or American schools with a comparable scale.
GMAT or GRE score
Three letters of reference
Statement of purpose
Availability of a suitable supervisor
Summary

Tuition Fee

To always see correct tuition fees

International

8874 CAD/year

Tuition Fee

Based on the tuition of 8874 CAD per year during 72 months.
National

4732 CAD/year

Tuition Fee

Based on the tuition of 4732 CAD per year during 72 months.

Living costs for Edmonton

1201 - 1992 CAD /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Student Grant Deadline: 30 June 2020

Apply and be among one of the 20 students to win €1000.

Studyportals Student Grant Deadline: 30 June 2020

Apply and be among one of the 20 students to win €1000.

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Scholarships Information

Below you will find PhD's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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