Public relations, or PR, is the communication science that deals with delivering information from an organisation or public figure to a specific audience. PR specialists promote the goods, services or image of their clients, which include public figures, business and industrial enterprises, governmental bodies or non-profit organisations. They work together with mass media professionals by writing and distributing press releases or by organising and managing press conferences to generate publicity. PR professionals can also maintain direct contact with the public through social media platforms and blogs.
Communication schools and departments offer individual degrees in public relations or other study programmes that combine public relations with other disciplines. Examples include media and public relations, corporate communication, PR management, or marketing.
Students acquire versatile knowledge in diplomatic communication and public speaking, negotiation, writing and organisational skills and learn to build PR and communication campaigns. Students will also discuss various ethical issues on real-case examples and investigate various crisis management strategies.
Career prospects for PR Master's graduates include press secretaries, publicists, campaign managers, event organisers, media planners, to name a few. They can be employed by corporations, governmental agencies, PR consultancy firms, healthcare organisations, charities, public figures; or may work as free-lancers.Read more