Overview
Marketing is all about satisfying customer needs and it'll open the doors to a huge range of careers – from advertising and brand management through to strategic planning and product development.
Career opportunities at the University of Waikato
- Advertising account executive
- Marketing/sales manager
- Brand and campaign manager
- Content marketing writer
- Digital marketing specialist
- Market researcher
- Business development manager
- Customer relationship manager
Programme Structure
Curriculum:
- In first year you'll take part in a Marketing Tradeshow where you'll put theory into practice. In this fun assignment, you'll work in a team to develop an innovative idea for a new product or service based around a theme, such as tourism, board games, chocolate or sports.
- Your team will conduct customer research and plan a full marketing mix strategy, including product / packaging design, promotion, price and place of distribution.
- You'll be encouraged to dress up in costumes on the night, with prizes awarded for best stand, best costumes, and best overall product.
- You'll also have the opportunity to study specialist areas of marketing such as digital marketing, brand management, marketing research, consumer and buyer behaviour, services marketing, and business development and sales.
Key information
Duration
- Full-time
- 36 months
Start dates & application deadlines
- The first day of any month from February to November
Language
Credits
Delivered
Disciplines
Marketing View 3 other PhDs in Marketing in New ZealandAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at University of Waikato and/or in New Zealand, please visit Student Insurance Portal.
Other requirements
General requirements
- You will need to provide a copy of your official transcript(s) and certificates for all previous tertiary qualifications held. These documents must detail the qualification, papers/subjects taken, grades awarded and should include information on institution grading systems/scales, and evidence of completion.
- You will need to provide evidence that at least one University of Waikato research supervisor has agreed to supervise your research and invited you to apply.
- Attach your academic CV.
- Sample of academic writing.
- Academic referees.
- Passport or birth certificate.
- Evidence of English language competency.
Tuition Fee
-
International
6800 NZD/yearTuition FeeBased on the tuition of 6800 NZD per year during 36 months. -
National
6800 NZD/yearTuition FeeBased on the tuition of 6800 NZD per year during 36 months.
- $6,800 - $7,220 per year
Living costs for Hamilton
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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Scholarships Information
Below you will find PhD's scholarship opportunities for Marketing.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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