Marketing (Research), Ph.D.

Marketing (Research), Ph.D.

  • Application Deadline
  • 36 months
    Duration
  • English (schedule IELTS)
    Language
University rank #84 (QS) ,
This programme is designed for graduates wishing to start, or further develop, careers in marketing. It explores the principles, theoretical concepts and practice of marketing with particular emphasis on contemporary issues and leading-edge marketing thinking. Explore postgraduate study at Birmingham at one of our on-campus open days. Register to attend at: www.birmingham.ac.uk/pgopendays If you can’t make it to one of our on-campus open days, our virtual open days run regularly throughout the year. For more information, please visit: www.pg.bham.ac.uk

About

During the year you will undertake a major independent research dissertation, which must be related to an international marketing issue. Some topics may be suggested and sponsored by commercial companies, which provides an opportunity to undertake research which will have a real impact on marketing decision making. Academic members of the Marketing Group will suggest topics consistent with their ongoing research, or you can choose a topic that is directly related to your chosen career path.

There are a host of potential topics for an international marketing dissertation.

Topics have included:
  • International marketing strategies for a new cosmetics brand
  • Comparative analysis of Nestle’s marketing strategies in Europe and Africa
  • Positioning strategies for car manufacturers in China
  • Launching and licensing new magazine concepts in Thailand
  • Standardisation vs adaptation in international advertising
  • The impact of country of origin on the marketability of Georgian wines
  • Evaluating franchising vs concessions for an international fashion brand

Our students benefit from advanced teaching technology. All fifteen lecture theatres and seminar rooms contain comprehensive audio-visual equipment and sound systems, as well as wireless connectivity and data projection. Three large PC clusters add to computing facilities already available to students across the campus. The main lecture theatre, seating 200, is often utilised outside term-time as a conference facility for local industry.

Detailed Programme Facts

  • Deadline and start date Application deadline and start date were not specified by the programme.
  • Programme intensity

    You can choose to do this programme part-time or full-time.

    Full-time
    • Full-time duration 36 months
    Part-time
    • Average part-time duration 72 months
    • Intensity Flexible
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Core Modules
  • Consumer Behaviour
  • Marketing Management
  • Marketing Research
Christmas Break
January (one week): Exams for Semester 1 subjects
January – April:
Core Modules
  • Marketing Strategy and Planning
  • Research Methods for Dissertation
Elective Modules*: Choose 2 or 4**:
  • Product and Innovation Management
  • Strategic Environmental Sustainability
  • Services Marketing
  • Strategic Brand Management
  • Marketing Communications
  • Business to Business Relationships
  • Retail Marketing

English Language Requirements

You only need to take one of these language tests:

  • Minimum required score:

    93

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®
  • Minimum required score:

    6.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Schedule IELTS

    StudyPortals Tip: The UK government has confirmed new English-language testing requirements for visa and immigration purposes. Learn more

Academic Requirements

At least an upper second-class degree or postgraduate diploma from a UK university or equivalent. For those not qualified for direct entry to the one-year MSc programmes, a preliminary year may be available (see MSc programmes – flexible route).

English language scores of 7.0 IELTS (no less than 6.5 in any band), 95 TOEFL (with no less than 22 in any band), or 67 (in all skills) Pearson Academic Test of English are required.

Tuition Fee

  • International Applies to you

    15030 GBP/year
    Tuition Fee
    Based on the original amount of 15030 GBP per year and a duration of 36 months.
  • EU/EEA Applies to you

    4121 GBP/year
    Tuition Fee
    Based on the original amount of 4121 GBP per year and a duration of 36 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Birmingham

  • 765 - 1140 GBP/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

See the University of Birmingham Website for more details on fees and funding.

Scholarships and studentships Scholarships may be available. International students can often gain funding through overseas research scholarships, Commonwealth scholarships or their home government.
For further information contact the School directly or email financialsupport@bham.ac.uk

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.