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The supportive Marketing research environment and range of collaborative projects and activities at the University of Leeds serve to elevate members' research skills and knowledge in order to contribute innovative and impactful ideas to the marketing field.


During the Marketing PhD at the University of Leeds, you will specialise in Global and Strategic Marketing and Consumer Behaviour, Branding and Communications.

Research proposals

The Marketing Department within Leeds University Business School is interested in receiving proposals in the following areas of research:

  • Consumer buying behavior
  • Analysis of consumer heterogeneous preferences and discrete choice analysis
  • Retailing and store choice analysis
  • Branding and brand equity
  • Formulating and implementing sustainability marketing strategies: Bridging the gap
  • Marketing strategy making
  • Emergent marketing strategy and decision making in marketing organizations
  • Corporate responsibility and sustainability
  • Green marketing and advertising
  • Business ethics
  • International marketing

Programme Structure

Expertise of research area

  • brand
  • business
  • communication
  • consumer
  • international marketing
  • marketing
  • public relations
  • relationships
  • strategy

Key information

Start dates & application deadlines


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

Candidates should ideally have a first-class or at least a good upper second-class undergraduate degree.

Candidates should hold a British Masters degree (or equivalent degree from an overseas university) or an equivalent professional qualification:

  • with a minimum average score of 60 percent (or equivalent); and
  • in an appropriate academic discipline. Appropriate academic disciplines include those directly related to the subject specialisms of the Business School (accounting and finance, economics, international business, management, marketing and work and employment relations) or providing skill sets which are particularly relevant to the PhD research project (for example, social research methods, linguistics, mathematics, statistics, psychology, etc.)

Tuition Fee

Living costs for Leeds

637 - 1103 GBP /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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