Overview

This Marketing programme offered by London Business School prepares scholars to conduct original research that advances the field of marketing. Students work closely with internationally recognised faculty from an early stage, developing the theoretical, analytical, and methodological foundations necessary to investigate how consumers, firms, and markets behave. The programme emphasises academic excellence and the creation of new knowledge through rigorous empirical and conceptual research.

Key Facts

Candidates explore a broad range of topics, including consumer decision-making, organisational behaviour, marketing effectiveness, and data-driven business practices. Research combines diverse approaches such as experimental testing of psychological theories and econometric modelling of firm behaviour. Supported by specialised research facilities and a collaborative scholarly environment, students develop the capabilities required for careers as leading academic researchers and marketing scholars.

Programme Structure

Research Areas:

Consumer Behaviour
Firm Behaviour
Marketing Decision-Making
Marketing Practice and Strategy
Behavioural Marketing Research
Experimental Consumer Research
Econometric Analysis of Firm Behaviour

Key information

Duration

Full-time
- 60 months

Start dates & application deadlines

Starting 2027-10-01 00:00:00
- Apply before 2027-01-06 00:00:00

More details

Late September: Orientation and the PhD programme begin.

Language

English

TOEFL^® IBT

OR

100

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Delivered

On Campus

Campus Location

London, United Kingdom

Disciplines

Marketing View 22 other PhDs in Marketing in United Kingdom

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Academic requirements

GRE^®

Required

GMAT

690

English requirements

TOEFL^® IBT

OR

100

Schedule TOEFL®

Other requirements

General requirements

You need an undergraduate degree in a relevant discipline, with a final grade in the top 10% of your graduating class. Most incoming students also hold a Masters degree.
You need to give details of two referees. They should be faculty members who know your work well and can judge your research potential - for example, previous supervisors or academic tutors.

Submission requirements:

A completed application form with Statement of Purpose
Two academic reference letters
Original GMAT or GRE score report
Official transcript or certified copy of university grades from all past degrees
Valid, original Test of English as a Foreign Language (TOEFL), International English Language Testing System (IELTS) or Cambridge score report (if required)
CV

Short-listed applicants will be invited to an interview to meet faculty and to see the School’s facilities. It may be possible for candidates who are unable to travel to London to be interviewed online.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

Free
Domestic Applies to you

Applies to you

Citizens or residents

Free

Additional Details

All students offered a place receive full funding, which includes a stipend of £27,000 guaranteed for five years and a tuition fee waiver.

Living costs

London

United Kingdom

1137 - 2157 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find PhD's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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