Overview
Features
We are a member of the Chartered Institute of Marketing (CIM) network and work very closely with industry. We preserve this proximity by encouraging dialogue with industry and opportunities for our students to work on marketing problems faced by real companies.
A research degree at Abertay University is excellent preparation for a career as a researcher and an academic, as well as a diverse range of professions outside of academia.
Programme Structure
Research:
- We are particularly attentive to the latest evolutions in knowledge and practice that relate to strategic and digital marketing, and consumer behaviour.
- For example, the phenomenon of social media influencers presents ample opportunities for research, considering that billions of consumers regularly use social media platforms.
- Potential topics could include determinants of social media influencer success and ways in which social media influencers affect consumer behaviour.
Key information
Duration
- Full-time
- 36 months
- Part-time
- 72 months
Start dates & application deadlines
- Starting
- Apply before , International
- Apply before , National
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- Starting
- Apply before , International
- Apply before , National
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- Starting
- Apply before , International
- Apply before , National
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Language
Delivered
Disciplines
Marketing View 25 other PhDs in Marketing in United KingdomAcademic requirements
English requirements
Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Abertay University and/or in United Kingdom, please visit Student Insurance Portal.
Other requirements
General requirements
- The minimum entry requirement for all our research degrees is an Upper Second Class Honours degree (or equivalent) at undergraduate level in an appropriate discipline and/or a Master’s degree.
- In some cases, appropriate professional or experiential learning may be considered in combination with a lower classification of Honours degree.
You will need to include the following documentation when you apply online:
- Copies of your academic transcripts
- References
- Your research proposal
Tuition Fee
-
International
13750 GBP/yearTuition FeeBased on the tuition of 13750 GBP per year during 36 months. -
National
4829 GBP/yearTuition FeeBased on the tuition of 4829 GBP per year during 36 months.
Living costs for Dundee
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.
Scholarships Information
Below you will find PhD's scholarship opportunities for Marketing.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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