Overview

The Marketing programme offered by City University of Hong Kong provides doctoral training in marketing through a research-focused curriculum designed to prepare students for academic careers in teaching and scholarship. It emphasizes the development, integration, and dissemination of knowledge within the marketing discipline, supporting strong theoretical and analytical foundations.

Key Facts

Students engage with key research areas such as marketing strategy, consumer behavior, quantitative marketing, and international marketing. The programme supports specialization across multiple domains, including marketing channels, business-to-business marketing, and marketing in China, allowing students to align their studies with specific research interests.

The programme is supported by experienced faculty actively involved in research and doctoral supervision, along with access to funding, research facilities, and international academic opportunities. Students benefit from mentorship, collaborative research, and resources that support conference participation and academic development throughout their studies.

Programme Structure

Courses include:

Marketing Strategy
Consumer Behavior
Quantitative Marketing
International Marketing
Marketing Modeling
Strategic Management

Key information

Duration

Full-time
- 48 months
Part-time
- 96 months

Start dates & application deadlines

Starting 2027-08-31 00:00:00
- Apply before 2026-12-01 00:00:00

Language

English

TOEFL^® IBT

OR

85

Schedule TOEFL®

IELTS

6.5

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Delivered

On Campus

Campus Location

Hong Kong, Hong Kong (SAR)

Disciplines

Marketing View 4 other PhDs in Marketing in Hong Kong (SAR)

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

OR

85

Schedule TOEFL®

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Be a current MPhil student in the University seeking transfer to PhD candidature, or
Hold a Master’s degree (or equivalent qualification) from a recognized university, or
Hold a Bachelor’s degree with first class honors (or equivalent qualification) from a recognized university.

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at City University of Hong Kong and/or in Hong Kong (SAR), please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

190000 HKD / year

≈ 190000 HKD / year
Domestic Applies to you

Applies to you

Citizens or residents

93984 HKD / year

≈ 93984 HKD / year

Living costs

Hong Kong

Hong Kong (SAR)

13720 - 23419 HKD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.