Marketing Corvinus University of Budapest

Overview

Corvinus University of Budapest 's goal is to educate researchers who provide innovative responses to the challenges of technological transformation, the globalized consumer, the platform economy, and sustainability, and who become leading figures in their field in academia or in the business world.

Why choose this programme? 

• Relevant research focus: Students can explore timely topics such as digital marketing, artificial intelligence, service innovation, and responsible consumer behaviour. 
• Research group integration:  Marketing doctoral candidates join active research groups and, with support from experienced mentors, progress from an initial research idea to international publication. 
• Interdisciplinary approach: We study marketing in combination with related disciplines (psychology, sociology, data science), enabling a richer understanding of complex market problems. 
• A symbiosis of theory and practice: Through our business partnerships, our research responds directly to real market dynamics, ensuring that results have practical impact as well.