Marketing Lancaster University

Overview

The Marketing course from Lancaster University research interests are particularly focused within specialist areas, including Sustainable Innovation, Marketing and Digital Strategy, Markets, Design-Led Thinking, Consumption Insights, Digital Consumption, Social Justice, and Health Inequality. Furthermore, we have several active groups of researchers interested in business marketing and business networks in the context of supply chain interactions, innovation, market development, and the development of the firm in international markets.

Key facts:

The department is also closely linked to the Centre for Consumption Insights, which is a platform for our staff to engage in specialist research that centres on the transformative aspects of consumer research and consumption-related phenomena of pertinence to culture and society. Topics of interest here include consumer vulnerability, diet and health, the environment and family. We also have an established Market Dynamics Research Group, which explores how to solve complex organisational, national and global level challenges.

Many of our staff work closely with marketing practitioners. This allows us to ensure that our research is relevant to commercial and public-sector organisations and the academic community. You will receive support from a specialist supervisor as you research and write your thesis.

In addition to your thesis, an oral examination will form an integral part of the assessment of your doctoral research.