Ph.D. On Campus

Marketing and Strategy

Cardiff University

36 months
Tuition fee
Apply date
Start date


Marketing and Strategy from Cardiff University, is a research area within which you can focus your studies as part of our Business Studies PhD programme.


The Marketing and Strategy Section at Cardiff University undertakes and publishes innovative and original research on the formulation and implementation of effective market strategies at domestic and international levels. 

The Section will continue to produce contributions, useful to business practitioners, public policy makers and researchers in a wide range of fields.

Distinctive features

The Marketing and Strategy Section is proud of its close links with many regional, national and international organisations.

Programme Structure

Areas of expertise:

  • International marketing
  • Strategic marketing
  • Consumer behaviour analysis (marketing)
  • Services marketing
  • Strategic management systems.
  • Branding
  • Consumer behaviour
  • Business to Business
  • Relationship marketing
  • Creativity and product innovation management
  • Entrepreneurship
  • Digital media marketing
  • Ethics, corporate social responsibility and sustainability
  • International and cross-cultural marketing
  • Marketing communications
  • Retailing and service marketing.

Key information


  • Full-time
    • 36 months

Start dates & application deadlines


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

Detailed research proposal of max 10 pages including references.

Please include:

  • Title
  • Introduction
  • Clear statement of research problem and research questions
  • Review of key literature
  • Proposed methodology
  • Proposed contribution (why your research is valuable and to whom)
  • If English is not your first language, proficiency of English language  certificate
  • Copies of both Masters and Bachelor degree certificates and transcripts
  • Two Academic References
  • It’s very important that you provide all the relevant information when you apply as incomplete applications will not be considered.

Tuition Fee

Tuition fees status is determined during the processing of applications, so we are unable to confirm this in advance or advise on fees status decisions.

Living costs for Cardiff

628 - 1066 GBP /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Marketing and Strategy
Cardiff University


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