Overview
The Marketing and Strategy Section at Cardiff University undertakes and publishes innovative and original research on the formulation and implementation of effective market strategies at domestic and international levels.
The Section will continue to produce contributions, useful to business practitioners, public policy makers and researchers in a wide range of fields.
Distinctive features
The Marketing and Strategy Section is proud of its close links with many regional, national and international organisations.
Programme Structure
Areas of expertise:
- International marketing
- Strategic marketing
- Consumer behaviour analysis (marketing)
- Services marketing
- Strategic management systems.
- Branding
- Consumer behaviour
- Business to Business
- Relationship marketing
- Creativity and product innovation management
- Entrepreneurship
- Digital media marketing
- Ethics, corporate social responsibility and sustainability
- International and cross-cultural marketing
- Marketing communications
- Retailing and service marketing.
Key information
Duration
- Full-time
- 36 months
Start dates & application deadlines
- Starting
- Apply before
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Language
Delivered
Disciplines
Family & Consumer Science Marketing Digital Marketing View 14 other PhDs in Marketing in United KingdomAcademic requirements
We are not aware of any academic requirements for this programme.
English requirements
Other requirements
General requirements
Detailed research proposal of max 10 pages including references.
Please include:
- Title
- Introduction
- Clear statement of research problem and research questions
- Review of key literature
- Proposed methodology
- Proposed contribution (why your research is valuable and to whom)
- If English is not your first language, proficiency of English language certificate
- Copies of both Masters and Bachelor degree certificates and transcripts
- Two Academic References
- It’s very important that you provide all the relevant information when you apply as incomplete applications will not be considered.
Tuition Fee
Tuition fees status is determined during the processing of applications, so we are unable to confirm this in advance or advise on fees status decisions.
Living costs for Cardiff
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.