Overview

The Marketing and Strategy Section at Cardiff University undertakes and publishes innovative and original research on the formulation and implementation of effective market strategies at domestic and international levels.

The Section will continue to produce contributions, useful to business practitioners, public policy makers and researchers in a wide range of fields.

Distinctive features

The Marketing and Strategy Section is proud of its close links with many regional, national and international organisations.

Career Prospects

The PhD programme will prepare you either for a career as a leading academic scholar or to excel in business practitioning or senior public policy decision making.

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Programme Structure

Areas of expertise:

International marketing

Strategic marketing

Consumer behaviour analysis (marketing)

Services marketing

Strategic management systems.

Branding

Consumer behaviour

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Key information

Duration

Full-time
- 36 months

Start dates & application deadlines

Starting 2025-10-01 00:00:00
- Apply before 2025-05-31 00:00:00

Language

English

IELTS

6.5

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PTE Academic

69

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TOEFL^® IBT

90

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Delivered

On Campus

Campus Location

Cardiff, United Kingdom

Disciplines

Family & Consumer Science Marketing Digital Marketing View 5 other PhDs in Digital Marketing in United Kingdom

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

IELTS

6.5

Free IELTS Mock Tests!

PTE Academic

69

Schedule a PTE test!

TOEFL^® IBT

90

Schedule TOEFL®

Check IELTS test dates and locations. Book an IELTS test now!

Other requirements

General requirements

A specialist Master-level degree in Business, Management, Social Sciences or related subjects, from an internationally renowned University of comparable or higher standing than Cardiff Business School.
A minimum of 60% grades for a UK master’s degree, or the equivalent grading for international degrees.
Evidence of previous research training, including attending research-focussed taught modules and submitting a research-based Master dissertation.
As part of your application process you will have to submit a research proposal demonstrating the intellectual ability to identify viable research questions and a potential to develop a valuable contribution to knowledge in your elected area.

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

Additional medical costs (i.e. dental)
Repatriation, if something happens to you or your family
Liability
Home contents and baggage
Accidents
Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

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Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Cardiff University and/or in United Kingdom, please visit Student Insurance Portal.

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Tuition Fee

To always see correct tuition fees

International

25450 GBP/year

Tuition Fee

Based on the tuition of 25450 GBP per year during 36 months.
National

4786 GBP/year

Tuition Fee

Based on the tuition of 4786 GBP per year during 36 months.

Living costs for Cardiff

628 - 1066 GBP /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Check for any work restrictions

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Scholarships Information

Below you will find PhD's scholarship opportunities for Marketing and Strategy.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Distinctive features

Career Prospects

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Other requirements

General requirements

Student insurance

Make sure you meet all requirements

Tuition Fee

International

National

Living costs for Cardiff

Funding

Check for any work restrictions

Scholarships Information

Available Scholarships

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