Overview

Projects at the Marketing programme from Kent Business School cover a wide range of themes ranging from the marketing department’s influence on organisational performance, determinants of marketing innovation, brand and product development success, and pricing, advertising and distribution effectiveness, to marketing information/decision-support systems utilisation, value co-creation by open innovation, and consumer evaluation and processing of product communications.

The department has a long tradition in its sectoral focus on the food industry which has complemented its aim of promoting empirical, international and interdisciplinary research to enhance marketing theory and practice. Ongoing and future projects will continue to extend its sectoral foci to emerging market economies, high-technology and new (social and digital) media environments. In addition, the group’s empirical and policy-oriented work is supported by the strong links with industry and an international network of research partners.

Exchange partners

Kent Business School has excellent links with business schools globally, including in China, USA, Hong Kong, France, Germany, Spain, Sweden and Italy. Our wide array of exchange partners give you the opportunity to gain international experience. Our partners are committed to enhancing their international outlook while providing excellent teaching. You will gain invaluable work experience, develop your understanding of a new culture and improve your language skills.

Our exchange partners include these top ranked institutions amongst others:

University of Technology, Sydney
Renmin University of China, School of Business
University of Hong Kong
ESSEC
Neoma Business School
Freie Universitat Berlin
University of Florence
IE Madrid University
Stockholm Business School.

Programme Structure

Each research student is supported by a supervisory team (usually two members of academic staff) who give guidance about the nature of the research, the standard of work required, and about the relevant literature and sources that should be consulted.
Students meet with supervisors each month in person to agree upon a schedule of work, and bring written work for comment and discussion. The co-supervisor provides additional input and ensures continuity, and formal progression reviews are held at key points in your programme.

Key information

Duration

Full-time
- 36 months
Part-time
- 60 months

Start dates & application deadlines

Starting 2025-09-23 00:00:00
- Apply before 2025-07-31 00:00:00 , International

Language

English

TOEFL^® IBT

90

Credits

360 alternative credits

Delivered

On Campus

Disciplines

Marketing View 26 other PhDs in Marketing in United Kingdom

Academic requirements

GPA

Upper Second Class

English requirements

TOEFL^® IBT

90

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

Additional medical costs (i.e. dental)
Repatriation, if something happens to you or your family
Liability
Home contents and baggage
Accidents
Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

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Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at University of Kent and/or in United Kingdom, please visit Student Insurance Portal.

Other requirements

General requirements

Applicants should hold a 2.1 at undergraduate level and a Merit at Master’s level in a relevant discipline, from a UK or other approved university and/or equivalent. You must submit a research proposal of approximately 1,500 words on your intended topic.
All applicants are considered on an individual basis and additional qualifications, professional qualifications and relevant experience may also be taken into account when considering applications.

Tuition Fee

To always see correct tuition fees

International

18600 GBP/year

Tuition Fee

Based on the tuition of 18600 GBP per year during 36 months.

EU and International part-time: £9300

Living costs for Canterbury

660 - 1140 GBP /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.