Overview

Some latitude exists in the program: some students concentrate on mathematical modeling, some on using behavioral science to explain customer choices, and some on the selection of strategy and its impact.

Students from the Marketing program at Columbia University are exposed to behavioral and quantitative research in years 1 and 2. The basic courses, which vary somewhat from year to year, are choice and decision-making models, applied social psychology (attitude formation and change), marketing-science models, measurement methods, and competitive strategy (from an applied microeconomic view).

Research

Students work closely with faculty to develop, conduct, and report significant research. Over the summer of the 1st year, students engage in a research project, which they present to all faculty and students in the Fall of the 2nd year. Students also take the marketing field (qualifying) exam in the 2nd year. In the 3rd year, students present a summary of an on-going research project. In the 4th and 5th years, students defend their thesis proposal and complete the final defense of the thesis.

Programme Structure

Courses include:

Research Methods

Applied Multivariate Statistics

Marketing, Decisions & Methods

Consumer Behavior

Experimental Design & Analysis for Behavioral Research

Bridging Behavioral Decision Making

Empirical Models

Key information

Duration

Full-time
- 84 months

Start dates & application deadlines

Starting 2024-09-02 00:00:00

Application deadline not specified.

Language

English

TOEFL^® IBT

100

Delivered

On Campus

Disciplines

Marketing View 40 other PhDs in Marketing in United States

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

100

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

Additional medical costs (i.e. dental)
Repatriation, if something happens to you or your family
Liability
Home contents and baggage
Accidents
Legal aid

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Other requirements

General requirements

Application Materials:

Essay

The Accounting Division is interested in your reasons for pursuing doctoral studies. Please describe them in an essay that is less than 1000 words.

Recommendation Letters

Two letters of recommendation are required, however a total of four may be submitted.

Transcripts

A bachelor’s degree or the equivalent (i.e., a four-year course of study in an accredited college or university) is required for admission. A master’s degree is not required, although some applicants have a master’s degree. Superior academic performance is expected.

GMAT or GRE

Applicants may take either the Graduate Record Examination (GRE) or the Graduate Management Admissions Test (GMAT), but scores from one are required.

Application Fee

An application fee of $100 must be submitted with your application. An application is not considered complete until the fee has been paid.

Tuition Fee

To always see correct tuition fees

International

53576 USD/year

Tuition Fee

Based on the tuition of 26788 USD per semester during 84 months.
National

53576 USD/year

Tuition Fee

Based on the tuition of 26788 USD per semester during 84 months.
In-State

53576 USD/year

Tuition Fee

Based on the tuition of 26788 USD per semester during 84 months.

Living costs for Manhattan

2638 - 5751 USD /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find PhD's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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