Overview
While management studies the people inside a company, and finance studies the numbers in the checkbook, marketing is the study of the people who have the biggest impact on the bottom line: your customers. It's broad enough to accommodate research interests ranging from the typical to the way-out-in-left-field ideas.
Features
- Quant tools and the growing intersection of marketing, economics, and finance has allowed researchers—including our own Tom Gruca—to measure the value marketing gives to the bottom line.
- A PhD in Marketing from The University of Iowa provides the research, teaching, and writing skills—supported by close faculty mentorship—that will establish you as a productive marketing scholar.
Programme Structure
Curriculum:
- Marketing
- Econometrics
- Statistics
- Cognitive or social psychology
- Additional statistics and economics
Key information
Duration
- Full-time
- 60 months
Start dates & application deadlines
Application deadline: We offer enrollment for the fall semester only. To be considered, you must submit your application by January 15.
Language
Credits
Delivered
Disciplines
Marketing View 40 other PhDs in Marketing in United StatesAcademic requirements
English requirements
Other requirements
General requirements
- Submit the complete Graduate College application before the deadline. The fee is $60 for domestic students, $100 for international students. Payment by credit card required.
- Your resume should be in Word or PDF format.
- Statement of purpose
- Three letters of recommendation
- Academic transcripts
- Test scores
Tuition Fee
-
International
31511 USD/yearTuition FeeBased on the tuition of 31511 USD per year during 60 months. -
National
31511 USD/yearTuition FeeBased on the tuition of 31511 USD per year during 60 months. -
In-State
12564 USD/yearTuition FeeBased on the tuition of 12564 USD per year during 60 months.
Living costs for Iowa City
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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Scholarships Information
Below you will find PhD's scholarship opportunities for Marketing.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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