Overview

About the program

These traditions support research inquiries into consumer behavior, firm behavior, the development of methods for improving the allocation of marketing resources, and understanding of how marketing works in a market setting.

A Marketing student’s program of study usually includes several doctoral seminars taught by marketing faculty, some doctoral seminars taught by other Stanford University faculty, and a considerable number of graduate-level courses in related departments outside the business school, depending on a student’s particular area of investigation.

Programme Structure

Areas of study include:

Decision making
Social influence
Consumer neuroscience
Investigating consumer choices and purchase behavior
Examining product, pricing, advertising, and promotion strategies of firms
Analyzing competition in a wide range of domains
Development and application of large-scale experimentation, high-dimensional statistics, applied econometrics and big-data methods to solve marketing problems

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-09-22 00:00:00
- Apply before 2025-12-01 00:00:00

Language

English

TOEFL^® IBT

100

Schedule TOEFL®

Credits

135 alternative credits

Delivered

On Campus

Disciplines

Marketing View 45 other PhDs in Marketing in United States

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Academic requirements

GRE^®

Required

English requirements

TOEFL^® IBT

100

Schedule TOEFL®

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

Additional medical costs (i.e. dental)
Repatriation, if something happens to you or your family
Liability
Home contents and baggage
Accidents
Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Stanford University and/or in United States, please visit Student Insurance Portal.

Other requirements

General requirements

Statement of Purpose
Resume or CV
Three letters of reference
GMAT or GRE score
TOEFL score (if applicable)
Uploaded official transcripts
Submitted online application
$125 application fee

Tuition Fee

To always see correct tuition fees

International

25440 USD/year

Tuition Fee

Based on the tuition of 12720 USD per semester during 48 months.
National

25440 USD/year

Tuition Fee

Based on the tuition of 12720 USD per semester during 48 months.
In-State

25440 USD/year

Tuition Fee

Based on the tuition of 12720 USD per semester during 48 months.

quarterly tuition

Living costs for Stanford

1100 - 1600 USD /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find PhD's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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