Overview
Our Marketing research covers advertising, branding, digital marketing, tourism marketing, marketing & society and related disciplines such as computing, economics, psychology and statistics – and when you study with us for a postgraduate research degree, you'll play your part in transforming our expertise into action.
We analyse both existing and emerging business models and consumer segments, help businesses to better understand their markets and consumers, and regularly collaborate with businesses on research projects so they can use our insights to directly improve their marketing. We're also exploring how disruptive technology, the digitalisation of retail process and access to big data is shaping today's markets and businesses.
We apply quantitative research methods such as experiments, regressions and structural equation models to measure causal effects on variables relevant to our research. We also use qualitative research techniques such as ethnography and storytelling to explore consumer decision processes at a detailed level.
Careers and Opportunities
Once you complete your postgraduate research degree, you'll be a highly-skilled researcher with the knowledge and skills to make an impact in many different industries.
Your postgraduate research qualification demonstrates to potential employers that you're an intelligent, capable and motivated person, with provable abilities and experience in critical thinking, problem-solving, project management, communication, leadership and creativity.
You'll also learn subject-specific skills, with practical applications – such as how to investigate relevant marketing ideas and apply rigorous methods.
After researching with us, our successful postgraduate research candidates have gone on to impressive positions in a variety of fields, within both academia and industry.
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Visit programme websiteProgramme Structure
Explore our pre-approved funded and self-funded PhD projects in Marketing on our course page, or submit your own research idea.
Check out the full curriculum
Visit programme websiteKey information
Duration
- Part-time
- 72 months
Start dates & application deadlines
October, February, April
Language
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Delivered
Disciplines
Marketing Innovation Management Strategic Management View 4 other PhDs in Marketing in United KingdomExplore more key information
Visit programme websiteAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
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Other requirements
General requirements
An upper second-class honours degree in a relevant subject, or master's in a relevant subject. Equivalent professional experience and/or qualifications will be considered. All shortlisted applicants will be invited to attend an interview.
Make sure you meet all requirements
Visit programme websiteTuition Fee
https://www.port.ac.uk/study/postgraduate-research/funding-your-research-degree
Funding
In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.
Scholarships Information
Below you will find PhD's scholarship opportunities for Strategy, Marketing and Innovation (Distance Learning).
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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