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Marketing, Ph.D.

  • Application Deadline
  • 24 months
University rank #11 (ARWU) New Haven, CT, United States
The PhD degree in Marketing is a research degree that prepares students for academic positions at top research universities. Students can specialize in either the behavioral (psychology-based) or quantitative (economics, statistics and machine learning-based) approaches to marketing. 
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  • Students interested in the psychological aspects of consumer behavior--how consumers make decisions, how they react to marketing stimuli--choose the consumer behavior track. Students with a quantitative background, who are interested in theoretical or empirical analysis of applied marketing problems choose the quantitative marketing track.
  • The marketing faculty at Yale is an ideal blend of junior and senior faculty whose research interests span both the quantitative and behavioral areas. They are all productive researchers who are highly regarded in the academic marketing community. Professor K. Sudhir is currently the Editor-in-Chief at Marketing Science.  All of the senior faculty-- Ravi Dhar Shane Frederick, Nathan Novemsky, Jiwoong Shin, and Gal Zauberman are in leadership positions as Associate Editors or members of the editorial boards of the leading marketing journals.  Each of the faculty members—both junior and senior-- works actively with doctoral students.
  • Apart from the faculty in the marketing area, a doctoral student can draw on the expertise of other faculty members at Yale. There are several faculty members both in the School of Management as well as in the Economics/Statistics/Computer Science and Psychology departments at Yale who are interested in marketing-related issues. Several of these faculty members have worked with marketing faculty and doctoral students either at Yale or at other universities. A selective list of such faculty members is provided on the faculty page.
  • The Yale Center for Customer Insights and the China India Insights program provide unparalleled access to companies within the United States and across emerging markets both as sources of data and sites for field experimentation. This has augmented the research opportunities for both quantitative and behavioral doctoral students.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 24 months
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:

  • Microeconomic Analysis I
  • Econometrics I
  • Econometrics II
  • Game Theory I
  • Game Theory II
  • Industrial Organization I
  • Industrial Organization II
  • Doctoral Seminar in Marketing I
  • Doctoral Seminar in Marketing II

English Language Requirements

  • Minimum required score:


    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®
  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

General Requirements

  • Applications are considered only once per year, and all new students begin their doctoral studies in the fall term. 
  • Classes are not offered on evenings or weekends, nor is it possible to be a student in the program while holding a full-time job. 
  • Applicants are required to take either the GRE or GMAT test.

Tuition Fee

  • International

    93756 USD/year
    Tuition Fee
    Based on the original amount of 187500 USD for the full programme and a duration of 24 months.
  • National

    93756 USD/year
    Tuition Fee
    Based on the original amount of 187500 USD for the full programme and a duration of 24 months.
  • In-State

    93756 USD/year
    Tuition Fee
    Based on the original amount of 187500 USD for the full programme and a duration of 24 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for New Haven

  • 1380 - 2110 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


All students admitted to the program are given full financial aid for five years as long as they continue to satisfy the program's academic requirements. The aid consists of a tuition waiver and a stipend that is comparable to stipends offered by other leading Schools of Management.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.


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