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Marketing, Ph.D.

  • Application Deadline
  • 60 months
University rank #189 (QS) , TX,
We believe that the best doctoral training pairs empirical and theoretical learning. Our Ph.D. program has two tracks; Strategy/Quantitative and Consumer Behavior, each supplemented by rigorous coursework and seminar series.


The Ph.D. in Business Administration degree with marketing as a major field of study is designed to train Ph.D. students to make contributions at the leading edge of knowledge in the field, enabling their future success as a marketing faculty member and research scholar.

The program has three primary objectives:

  •  To provide students with a comprehensive knowledge of marketing concepts and practices to support their research and teaching interests.
  •  To equip students with advanced competencies and methodological skills for conducting high quality research and publish in top-tier academic journals.
  • To prepare students for the varied responsibilities associted with an academic career, such as pursuit of scholarly research, teaching and making service contributions to one’s academic discipline and institution.

A student earning a Ph.D. in business administration from Mays Business School will be challenged to develop into a well-rounded scholar, capable of creating new knowledge about important marketing phenomena and effectively disseminating it to students, executives and other stakeholders of the modern research university. 

At the time of graduation, our students will be qualified and well-equipped for long-term success as a business school faculty member. The principal criteria for granting the degree are the candidate’s demonstrated mastery of the subject matter of a specialized field of study and a demonstrated ability to conduct high quality independent research.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 60 months
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

The Ph.D. Program requires a minimum of 64 semester hours beyond a Masters degree or 96 semester credit hours beyond a Bachelors degree if the student does not have a Masters degree at the time of admission. 

To ensure students are well trained in their areas of study, most students take classes beyond the 64 credit hour minimum. For example, it is not typically feasible to write a dissertation proposal, conduct the research, write the final dissertation, and defend it in 18-28 credit hours.

The Ph.D. Program has two tracks:

  •  Quantitative 
  • Consumer Behavior.

These tracks only differ in the elective coursework that the students take. 

English Language Requirements

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Schedule IELTS
  • Minimum required score:


    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®
  • Minimum required score:


    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks. Read more about TOEFL®PBT.

    Schedule TOEFL®

General Requirements

Application Requirements 

  • Application fee paid online by credit card
  • Essay/Personal statement question(s).
  • Scanned transcripts (.pdf) from each senior-level post secondary institution for the review process.
  • Professional resume.
  • Three (3) letters of recommendation
  • GMAT or GRE scores

Tuition Fee

  • International

    30624 USD/year
    Tuition Fee
    Based on the original amount of 15312 USD per semester and a duration of 60 months.
  • National

    30624 USD/year
    Tuition Fee
    Based on the original amount of 15312 USD per semester and a duration of 60 months.
  • In-State

    13596 USD/year
    Tuition Fee
    Based on the original amount of 6798 USD per semester and a duration of 60 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for College Station

  • 964 - 1490 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.


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