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Ph.D. On Campus

Business Administration - Marketing

University of California, Berkeley

60 months
Duration
11442 USD/year
11442 USD/year
Unknown
Tuition fee
Unknown
Apply date
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Start date

About

Business Administration - Marketing from University of California, Berkeley offers two broads areas of research:  consumer behavior and marketing science.

Overview

At Business Administration - Marketing from University of California, Berkeley students are exposed to the fundamentals of psychology (cognitive psychology, social psychology, and behavioral decision theory) and experimental research and on how to use them to address marketing problems, such as consumer judgment and decision making and the role of the multiple variables influencing this process (e.g., attitudes, emotions, motivation, individual differences, perception, social influence, etc).

Students at Business Administration - Marketing from University of California, Berkeley will:

  • gain technical skill appropriate to the analysis of the problems to be studied.  
  • be exposed to the fundamentals of economics (microeconomics, industrial organization, econometrics, etc.) 
  • address marketing problems such as mathematical modeling of buyer-seller interactions, consumer choice processes, the allocation of marketing resources into components of the marketing mix, and product development.

Programme Structure

Courses include:

  • Buyer Behavior 
  • Choice Modeling 
  • Marketing Strategy
  • Teaching Business 
  • Psychological Statistics and Data Anaylsis

Key information

Duration

  • Full-time
    • 60 months

Start dates & application deadlines

Delivered

On Campus

Academic requirements

GRE admission requirements GRE®
Required
GMAT admission requirements GMAT
Required

Other requirements

General requirements

  • Required records or transcripts
    • Evidence of English Language Proficiency
    • Application fee for International Applicants
    • Three Letters of Recommendation
    • Evidence of English Language Proficiency
    • Statement of Purpose
    • Personal History Statement
    • Strong GRE or GMAT scores

Tuition Fee

To alway see correct tuition fees
  • International

    11442 USD/year
    Tuition Fee
    Based on the tuition of 5721 USD per semester during 60 months.
  • National

    11442 USD/year
    Tuition Fee
    Based on the tuition of 5721 USD per semester during 60 months.

Living costs for Berkeley

1750 - 2820 USD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

 

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 9 months

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Business Administration - Marketing
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University of California, Berkeley

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