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Overview
At Business Administration - Marketing from University of California, Berkeley students are exposed to the fundamentals of psychology (cognitive psychology, social psychology, and behavioral decision theory) and experimental research and on how to use them to address marketing problems, such as consumer judgment and decision making and the role of the multiple variables influencing this process (e.g., attitudes, emotions, motivation, individual differences, perception, social influence, etc).
Students at Business Administration - Marketing from University of California, Berkeley will:
- gain technical skill appropriate to the analysis of the problems to be studied.
- be exposed to the fundamentals of economics (microeconomics, industrial organization, econometrics, etc.)
- address marketing problems such as mathematical modeling of buyer-seller interactions, consumer choice processes, the allocation of marketing resources into components of the marketing mix, and product development.
Programme Structure
Courses include:
- Buyer Behavior
- Choice Modeling
- Marketing Strategy
- Teaching Business
- Psychological Statistics and Data Anaylsis
Key information
Duration
- Full-time
- 60 months
Start dates & application deadlines
- Starting
- Apply before
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Language
English
IELTS 7
TOEFL® IBT 90
Delivered
On Campus
Disciplines
Business Administration Finance Marketing View 39 other PhDs in Finance in United StatesAcademic requirements
GRE® Required
GMAT Required
English requirements
IELTS 7
TOEFL® IBT 90
Other requirements
General requirements
- Required records or transcripts
- Evidence of English Language Proficiency
- Application fee for International Applicants
- Three Letters of Recommendation
- Evidence of English Language Proficiency
- Statement of Purpose
- Personal History Statement
- Strong GRE or GMAT scores
Tuition Fee
To alway see correct tuition fees
-
International
11442 USD/yearTuition FeeBased on the tuition of 5721 USD per semester during 60 months. -
National
11442 USD/yearTuition FeeBased on the tuition of 5721 USD per semester during 60 months.
Living costs for Berkeley
1750 - 2820 USD /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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