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Business Administration - Marketing, Ph.D.

  • Application Deadline
  • 60 months
University rank #30 (QS) Berkeley, CA, United States
In the marketing science track, students are exposed to the fundamentals of economics (microeconomics, industrial organization, econometrics, etc.) and on how to use them to address marketing problems such as mathematical modeling of buyer-seller interactions, consumer choice processes, the allocation of marketing resources into components of the marketing mix, and product development.
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  • The marketing program offers two broads areas of research: marketing science and consumer behavior.
  • In the consumer behavior track, students are exposed to the fundamentals of psychology (cognitive psychology, social psychology, and behavioral decision theory) and experimental research and on how to use them to address marketing problems, such as consumer judgment and decision making and the role of the multiple variables influencing this process (e.g., attitudes, emotions, motivation, individual differences, perception, social influence, etc).
  • Alternatively, students may focus on the interplay between these two broad areas (marketing science and consumer behavior) and how the economics and psychology interface can help researchers better understand and predict marketing phenomena.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 60 months
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

In order to cope with these expanding horizons, the program is designed to provide a broad exposure to the advanced literature in each field.

 The program includes a series of marketing PhD seminars, the development of expertise in a particular social science discipline (economics and/or psychology), and technical skill appropriate to the analysis of the problems to be studied.

 Students select an area for intensive study and develop a program that trains them to comprehend and perform cutting-edge research in that field.

Courses include:

  • Buyer Behavior 
  • Choice Modeling 
  • Marketing Strategy
  • Teaching Business 
  • Psychological Statistics and Data Anaylsis

English Language Requirements

  • Minimum required score:


    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

  • Minimum required score:


    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks.

General Requirements

A complete application includes the following fields:
  • Academic History/ Transcripts 
  • Grades 
  • Three Letters of Recommendation 
  • Test Scores 
  • Evidence of English Language Proficiency 
  • Statement of Purpose 
  • Personal History Statement 

Tuition Fee

  • International

    33958 USD/year
    Tuition Fee
    Based on the original amount of 16979 USD per semester and a duration of 60 months.
  • National

    33958 USD/year
    Tuition Fee
    Based on the original amount of 16979 USD per semester and a duration of 60 months.
  • In-State

    18856 USD/year
    Tuition Fee
    Based on the original amount of 9428 USD per semester and a duration of 60 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Berkeley

  • 1750 - 2820 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


In conjunction with the regular financial aid programs of the university, the Haas School of Business does its best to provide financial assistance to deserving PhD students. This usually takes the form of a financial aid package over four years of study at Berkeley and includes stipends, grants, fellowships, and other awards, plus tuition and fees. All financial aid is based on the satisfactory academic progress of the student. Students are automatically considered for departmental aid when they submit their application for admission and are notified about their award when they are accepted into the program.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.


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