Overview
At Business Administration - Marketing from University of California, Berkeley students are exposed to the fundamentals of psychology (cognitive psychology, social psychology, and behavioral decision theory) and experimental research and on how to use them to address marketing problems, such as consumer judgment and decision making and the role of the multiple variables influencing this process (e.g., attitudes, emotions, motivation, individual differences, perception, social influence, etc).
Students at Business Administration - Marketing from University of California, Berkeley will:
- gain technical skill appropriate to the analysis of the problems to be studied.
- be exposed to the fundamentals of economics (microeconomics, industrial organization, econometrics, etc.)
- address marketing problems such as mathematical modeling of buyer-seller interactions, consumer choice processes, the allocation of marketing resources into components of the marketing mix, and product development.
Get more details
Visit official programme websiteProgramme Structure
Courses include:
- Buyer Behavior
- Choice Modeling
- Marketing Strategy
- Teaching Business
- Psychological Statistics and Data Anaylsis
Key information
Duration
- Full-time
- 60 months
Start dates & application deadlines
- Starting
- Apply before
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Language
Delivered
Disciplines
Business Administration Finance Marketing View 54 other Masters in Business Administration in United StatesAcademic requirements
English requirements
Other requirements
General requirements
- Required records or transcripts
- Evidence of English Language Proficiency
- Application fee for International Applicants
- Three Letters of Recommendation
- Evidence of English Language Proficiency
- Statement of Purpose
- Personal History Statement
- Strong GRE or GMAT scores
Tuition Fee
-
International
11442 USD/yearTuition FeeBased on the original amount of 5721 USD per semester and a duration of 60 months. -
National
11442 USD/yearTuition FeeBased on the original amount of 5721 USD per semester and a duration of 60 months.
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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Check the official programme website for potential updates.