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Overview
At Business Administration - Marketing from University of California, Berkeley students are exposed to the fundamentals of psychology (cognitive psychology, social psychology, and behavioral decision theory) and experimental research and on how to use them to address marketing problems, such as consumer judgment and decision making and the role of the multiple variables influencing this process (e.g., attitudes, emotions, motivation, individual differences, perception, social influence, etc).
Students at Business Administration - Marketing from University of California, Berkeley will:
- gain technical skill appropriate to the analysis of the problems to be studied.
- be exposed to the fundamentals of economics (microeconomics, industrial organization, econometrics, etc.)
- address marketing problems such as mathematical modeling of buyer-seller interactions, consumer choice processes, the allocation of marketing resources into components of the marketing mix, and product development.
Get more details
Visit official programme websiteProgramme Structure
Courses include:
- Buyer Behavior
- Choice Modeling
- Marketing Strategy
- Teaching Business
- Psychological Statistics and Data Anaylsis
Key information
Duration
- Full-time
- 60 months
Start dates & application deadlines
- Starting
- Apply before
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Language
English
IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading). 7
TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30. 90
Delivered
On Campus
Disciplines
Business Administration Finance Marketing View 19 other Masters in Marketing in United StatesAcademic requirements
GRE® The GRE® General Test is a widely administered admissions test that measures the skills needed in today's graduate and business school programs worldwide. It contains three sections - Verbal Reasoning, Quantitative Reasoning, and Analytical Writing. Three scores are reported: a Verbal Reasoning score on a 130 - 170 score scale in one-point increments, a Quantitative Reasoning score on a 130 - 170 score scale in one-point increments, and an Analytical Writing score on a 0 - 6 score scale in half-point increments. Required
GMAT The Graduate Management Admission Test (GMAT) is a test intended to assess certain analytical, writing, quantitative, verbal, and reading skills in written English for use in admission to a graduate management program, such as an MBA. GMAT contains 4 sections - Analytical Writing Assessment, Integrated Reasoning, Quantitative and Verbal. The score has a range from 200 - 800. Required
English requirements
IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading). 7
TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30. 90
Other requirements
General requirements
- Required records or transcripts
- Evidence of English Language Proficiency
- Application fee for International Applicants
- Three Letters of Recommendation
- Evidence of English Language Proficiency
- Statement of Purpose
- Personal History Statement
- Strong GRE or GMAT scores
Tuition Fee
To alway see correct tuition fees
-
International
11442 USD/yearTuition FeeBased on the tuition of 5721 USD per semester during 60 months. -
National
11442 USD/yearTuition FeeBased on the tuition of 5721 USD per semester during 60 months.
Living costs for Berkeley
1750 - 2820 USD /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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