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Overview
In the Bridge (Doctor of Business Administration with an Emphasis in Marketing) program at Grand Canyon University, you will complete the introductory courses required for all graduate-level business learners at Grand Canyon University.
This includes coursework in accounting, finance, statistics, and marketing. In addition to providing best practices for research, operations, and management, the bridge online DBA program courses offer an introduction to foundational content in the area of business management.
Your Next Degree
The Doctor of Business Administration with an Emphasis in Marketing prepares experienced leaders to apply data-driven marketing management strategies in achieving competitive advantage.
Areas of focus include influences of digital technologies on consumer behaviors and marketing theories, consumer marketing segments vs. mass marketing, and marketing strategies aligned with global/country opportunities, cost and culture.
Get more details
Visit official programme websiteProgramme Structure
Courses include:
- Accounting Practices
- Finance Principles
- Applied Business Probability and Statistics
- Marketing Management
Key information
Duration
- Part-time
- 2 months
Start dates & application deadlines
- StartingApplication deadline not specified.
Language
English
Credits
16 alternative credits
Delivered
Online
Disciplines
Business Administration Marketing View 27 other Masters in Business Administration in United StatesAcademic requirements
GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems. 2.8
GRE® The GRE® General Test is a widely administered admissions test that measures the skills needed in today's graduate and business school programs worldwide. It contains three sections - Verbal Reasoning, Quantitative Reasoning, and Analytical Writing. Three scores are reported: a Verbal Reasoning score on a 130 - 170 score scale in one-point increments, a Quantitative Reasoning score on a 130 - 170 score scale in one-point increments, and an Analytical Writing score on a 0 - 6 score scale in half-point increments. Required
GMAT The Graduate Management Admission Test (GMAT) is a test intended to assess certain analytical, writing, quantitative, verbal, and reading skills in written English for use in admission to a graduate management program, such as an MBA. GMAT contains 4 sections - Analytical Writing Assessment, Integrated Reasoning, Quantitative and Verbal. The score has a range from 200 - 800. 500
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Graduate applicants may be accepted at GCU with an undergraduate degree from an accredited college or program that has been approved by Grand Canyon University (GCU), with a 2.8 GPA or higher.
- If you do not meet the GPA requirement, you may be eligible for admission with a graduate degree from an accredited, GCU-approved college or program and passing test scores: GMAT, GRE.
Tuition Fee
-
International
590 USD/creditTuition FeeBased on the original amount of 590 USD per credit and a duration of 2 months. -
National
590 USD/creditTuition FeeBased on the original amount of 590 USD per credit and a duration of 2 months.
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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Due for update
Updated over a year ago
Check the official programme website for potential updates.