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Overview
In the Bridge (Doctor of Business Administration with an Emphasis in Marketing) program at Grand Canyon University, you will complete the introductory courses required for all graduate-level business learners at Grand Canyon University.
This includes coursework in accounting, finance, statistics, and marketing. In addition to providing best practices for research, operations, and management, the bridge online DBA program courses offer an introduction to foundational content in the area of business management.
Your Next Degree
The Doctor of Business Administration with an Emphasis in Marketing prepares experienced leaders to apply data-driven marketing management strategies in achieving competitive advantage.
Areas of focus include influences of digital technologies on consumer behaviors and marketing theories, consumer marketing segments vs. mass marketing, and marketing strategies aligned with global/country opportunities, cost and culture.
Programme Structure
Courses include:
- Accounting Practices
- Finance Principles
- Applied Business Probability and Statistics
- Marketing Management
- Electives
Key information
Duration
- Part-time
- 2 months
Start dates & application deadlines
- StartingApplication deadline not specified.
Language
English
Credits
16 alternative credits
Delivered
Online
Disciplines
Business Administration Marketing View 3 other PhDs in Marketing in United StatesAcademic requirements
GPA 2.8
GRE® Required
GMAT 500
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Graduate applicants may be accepted at GCU with an undergraduate degree from an accredited college or program that has been approved by Grand Canyon University (GCU), with a 2.8 GPA or higher.
- If you do not meet the GPA requirement, you may be eligible for admission with a graduate degree from an accredited, GCU-approved college or program and passing test scores: GMAT, GRE.
Tuition Fee
To alway see correct tuition fees
-
International
9440 USD/fullTuition FeeBased on the tuition of 590 USD per credit during 2 months. -
National
9440 USD/fullTuition FeeBased on the tuition of 590 USD per credit during 2 months.
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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