Overview
In the Bridge (Doctor of Business Administration with an Emphasis in Marketing) program at Grand Canyon University, you will complete the introductory courses required for all graduate-level business learners at Grand Canyon University.
This includes coursework in accounting, finance, statistics, and marketing. In addition to providing best practices for research, operations, and management, the bridge online DBA program courses offer an introduction to foundational content in the area of business management.
Your Next Degree
The Doctor of Business Administration with an Emphasis in Marketing prepares experienced leaders to apply data-driven marketing management strategies in achieving competitive advantage.
Areas of focus include influences of digital technologies on consumer behaviors and marketing theories, consumer marketing segments vs. mass marketing, and marketing strategies aligned with global/country opportunities, cost and culture.
Programme Structure
Courses include:
- Accounting Practices
- Finance Principles
- Applied Business Probability and Statistics
- Marketing Management
- Electives
Key information
Duration
- Part-time
- 2 months
Start dates & application deadlines
Language
Credits
Delivered
Disciplines
Business Administration Marketing View 5 other PhDs in Marketing in United StatesAcademic requirements
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Graduate applicants may be accepted at GCU with an undergraduate degree from an accredited college or program that has been approved by Grand Canyon University (GCU), with a 2.8 GPA or higher.
- If you do not meet the GPA requirement, you may be eligible for admission with a graduate degree from an accredited, GCU-approved college or program and passing test scores: GMAT, GRE.
Tuition Fee
-
International
10080 USD/fullTuition FeeBased on the tuition of 630 USD per credit during 2 months. -
National
10080 USD/fullTuition FeeBased on the tuition of 630 USD per credit during 2 months.
Funding
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Scholarships Information
Below you will find PhD's scholarship opportunities for Bridge (Doctor of Business Administration with an Emphasis in Marketing).
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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