Studyportals

Bridge (Doctor of Business Administration with an Emphasis in Marketing)

Grand Canyon University

Ph. D. Online
2 months
Duration
590 USD/credit
590 USD/credit
Unknown
Tuition fee
Unknown
Unknown
Apply date
Unknown
Start date

About

The Bridge (Doctor of Business Administration with an Emphasis in Marketing) program at Grand Canyon University is your introduction to an exciting executive and academic journey. This bridge online DBA program provides the strong foundation necessary for engaging in business doctoral-level study.

Overview

In the Bridge (Doctor of Business Administration with an Emphasis in Marketing) program at Grand Canyon University, you will complete the introductory courses required for all graduate-level business learners at Grand Canyon University. 

This includes coursework in accounting, finance, statistics, and marketing. In addition to providing best practices for research, operations, and management, the bridge online DBA program courses offer an introduction to foundational content in the area of business management.

Your Next Degree

The Doctor of Business Administration with an Emphasis in Marketing prepares experienced leaders to apply data-driven marketing management strategies in achieving competitive advantage. 

Areas of focus include influences of digital technologies on consumer behaviors and marketing theories, consumer marketing segments vs. mass marketing, and marketing strategies aligned with global/country opportunities, cost and culture.

Programme Structure

Courses include:

  • Accounting Practices 
  • Finance Principles 
  • Applied Business Probability and Statistics 
  • Marketing Management

Key information

Duration

  • Part-time
    • 2 months

Start dates & application deadlines

Language

English

Credits

16 alternative credits

Delivered

Online

Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.
2.8
GRE admission requirements GRE® The GRE® General Test is a widely administered admissions test that measures the skills needed in today's graduate and business school programs worldwide. It contains three sections - Verbal Reasoning, Quantitative Reasoning, and Analytical Writing. Three scores are reported: a Verbal Reasoning score on a 130 - 170 score scale in one-point increments, a Quantitative Reasoning score on a 130 - 170 score scale in one-point increments, and an Analytical Writing score on a 0 - 6 score scale in half-point increments.
Required
GMAT admission requirements GMAT The Graduate Management Admission Test (GMAT) is a test intended to assess certain analytical, writing, quantitative, verbal, and reading skills in written English for use in admission to a graduate management program, such as an MBA. GMAT contains 4 sections - Analytical Writing Assessment, Integrated Reasoning, Quantitative and Verbal. The score has a range from 200 - 800.
500

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

  • Graduate applicants may be accepted at GCU with an undergraduate degree from an accredited college or program that has been approved by Grand Canyon University (GCU), with a 2.8 GPA or higher. 
  • If you do not meet the GPA requirement, you may be eligible for admission with a graduate degree from an accredited, GCU-approved college or program and passing test scores: GMAT, GRE.

Tuition Fee

  • International

    590 USD/credit
    Tuition Fee
    Based on the original amount of 590 USD per credit and a duration of 2 months.
  • National

    590 USD/credit
    Tuition Fee
    Based on the original amount of 590 USD per credit and a duration of 2 months.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Due for update

Updated over a year ago

Check the official programme website for potential updates.

Our partners

Bridge (Doctor of Business Administration with an Emphasis in Marketing)
-
Grand Canyon University

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