• Application Deadline
  • 2 months
    Duration
Online
The Bridge (Doctor of Business Administration with an Emphasis in Marketing) program at Grand Canyon University is your introduction to an exciting executive and academic journey. This bridge online DBA program provides the strong foundation necessary for engaging in business doctoral-level study.
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Overview

In the Bridge (Doctor of Business Administration with an Emphasis in Marketing) program at Grand Canyon University , you will complete the introductory courses required for all graduate-level business learners at Grand Canyon University. 

This includes coursework in accounting, finance, statistics, and marketing. In addition to providing best practices for research, operations, and management, the bridge online DBA program courses offer an introduction to foundational content in the area of business management.

Your Next Degree

The Doctor of Business Administration with an Emphasis in Marketing prepares experienced leaders to apply data-driven marketing management strategies in achieving competitive advantage. 

Areas of focus include influences of digital technologies on consumer behaviors and marketing theories, consumer marketing segments vs. mass marketing, and marketing strategies aligned with global/country opportunities, cost and culture.

Detailed Programme Facts

  • Programme intensity Part-time
    • Average part-time duration 2 months
    • Duration description

      8 weeks

  • Credits
    16 alternative credits
  • Languages
    • English
  • Delivery mode
    Online
  • More information Go to the programme website

Programme Structure

Courses include:

  • Accounting Practices 
  • Finance Principles 
  • Applied Business Probability and Statistics 
  • Marketing Management

English Language Requirements

This programme may require students to demonstrate proficiency in English.

Academic Requirements

You need the following GPA score:

Required score: 2.8

Applicants for graduate programs must have the equivalent of a bachelor’s degree with a minimum GPA equivalent to 2.8 on a US 4.0 grading scale. Admitted applicants typically have an undergraduate GPA of or better on a 4.0 scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).

Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).

You only need to take one of these tests:

  • This programme accepts GRE® scores. However, it does not provide a recommended score range.

    Schedule GRE®

    The GRE® General Test is a widely administered admissions test that measures the skills needed in today's graduate and business school programs worldwide. The GRE® General Test contains three sections - Verbal Reasoning, Quantitative Reasoning, and Analytical Writing. Three scores are reported: a Verbal Reasoning score on a 130 - 170 score scale in one-point increments, a Quantitative Reasoning score on a 130 - 170 score scale in one-point increments, and an Analytical Writing score on a 0 - 6 score scale in half-point increments.

  • You need the following GMAT score:

    Required score: 500

    The GMAT - or Graduate Management Admission Test - is a frequent requirement for admission at management and business schools across the world. The GMAT score ranges between 200 and 800 and measures the verbal and quantitative reasoning of test-takers.

General Requirements

  • Graduate applicants may be accepted at GCU with an undergraduate degree from an accredited college or program that has been approved by Grand Canyon University (GCU), with a 2.8 GPA or higher. 
  • If you do not meet the GPA requirement, you may be eligible for admission with a graduate degree from an accredited, GCU-approved college or program and passing test scores: GMAT, GRE.

Tuition Fee

  • International

    590 USD/credit
    Tuition Fee
    Based on the original amount of 590 USD per credit and a duration of 2 months.
  • National

    590 USD/credit
    Tuition Fee
    Based on the original amount of 590 USD per credit and a duration of 2 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Funding

Check the programme website for information about funding options.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Bridge (Doctor of Business Administration with an Emphasis in Marketing)
Visit programme website

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