Hooking Signs - Semiotic Enhancement of Visual Communication for Improved Audience Engagement, Ph.D. | University of Dundee | Dundee, United Kingdom
36 months
Duration
20895 GBP/year
4825 GBP/year
Unknown
Unknown
Unknown
Apply date
Unknown
Start date

About

How can Peircean semiotic theory facilitate this in visual communication’s primary audiences for mutual benefit? The Hooking Signs - Semiotic Enhancement of Visual Communication for Improved Audience Engagement programme is offered by the University of Dundee.

Visit the Visit programme website for more information

Overview

Visual communication (graphic design and illustration) outcomes communicate to real people. 

Semiotic sign-action affords the designer or illustrator opportunities to craft their visual language, to ensure their aesthetic choices connect with the primary audience, to retain audience attention, allowing more time for the designed or illustrated outcome’s intended or desired action to be suggested e.g. turn the page, buy this, go there, do that.

Pragmatist Charles Sanders Peirce says, “nothing is a sign until it is interpreted as a sign.” This suggests that a creative’s visual language is semiotically dormant until our target audience perceives something as something else. This opens visual communication’s impact to connotatively enrich the depths of sophisticated meaning that can be shared.

How can creatives enhance their effectiveness as visual communicators, through embracing a Peircean semiotic model of Semiosis (sign-action)? The Hooking Signs - Semiotic Enhancement of Visual Communication for Improved Audience Engagement programme is offered by the University of Dundee .

Peirce’s semiotic determination flow is between three conditions: what needs to be visually communicated; how this can be visually represented: and then interpreted by the audience. This determination flow offers the graphic designer or illustrator a semiotic theoretical model to improve how to enhance audience communication.

Professor Jorge Frascara proposes that the outcomes of visual communication can change audience behaviour. 

Peirce’s Semiosis is different to the Semiology of Saussure and Barthes. Semiosis is not based on the dyadic structure of signifier and signified, but has a triadic relationship between Object, Representamen and Interpretant.

To put this into more designer-centric terms: a Concept, its Representation, and Interpretation.

The triadic nature of Semiosis continues with each stage of the determination flow, as each part also has three levels of complexity. 

The most quoted (but easily miscommunicated) representation levels are Icon, Index and Symbol. Peirce’s terminology can be very technical and obfuscating to non-philosophers.

In designer-centric, we can refer to these three levels of semiotic representation of a Concept, as Iconic representation (lowest), Indexical representation (middle) and Symbolic representation (highest). 

How can these three levels that semiotically represent a Concept to be visually communicated, be applied to help creatives connect at deeper levels with their intended audience?

A creative’s final aesthetic is intended to be active. The aesthetic decisions need to hook audience attention. The aesthetic is competing against over-saturation of visual communication outputs in our society and environment. The semiotic encoding of connotative meaning helps retain that attention.

Peirce’s semiotic theory is philosophically Pragmatic. It is predicated on a bedrock of Phenomenological understanding of how we, as humans, relate to the communicational space that semiotics operates from within.

 What role can the audience’s lived experiences play within a semiotic enhancement of visual communication’s effectiveness?

 What can be learnt from other creative disciplines who apply Peirce’s semiotic theory to connect with their audiences?

Programme Structure

  • This PhD project is aimed at researchers who can explore the themes above, to discover new knowledge that enhances visual communicators’ practice through applying a Peircean philosophical semiotic framework to that creative practice. 
  • How can you use semiotic signs to hook attention and facilitate desired actions? What new designer-centric language can be found to translate Peirce’s language that centres semiotics into creative practice?

Key information

Duration

  • Full-time
    • 36 months

Start dates & application deadlines

Language

English

Delivered

On Campus

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

  • Although applicants can apply for a research degree immediately after undergraduate study, applicants are normally expected to have a Masters degree. In addition a period of work experience is not necessary but considered valuable.

Tuition Fee

To always see correct tuition fees
  • International

    20895 GBP/year
    Tuition Fee
    Based on the tuition of 20895 GBP per year during 36 months.
  • National

    4825 GBP/year
    Tuition Fee
    Based on the tuition of 4825 GBP per year during 36 months.

Living costs for Dundee

787 - 1494 GBP /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Loading

Scholarships Information

Below you will find PhD's scholarship opportunities for Hooking Signs - Semiotic Enhancement of Visual Communication for Improved Audience Engagement.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

Provided by university
Grant
4000 GBP
Deadline
08 Jan 2025
Vice Chancellor's South Asia scholarship
Merit-based Need-based

Read more about eligibility

University of Dundee
Dundee, United Kingdom
Independent provider
Grant
50000 INR
Deadline
31 Mar 2024
UniCreds Fly High Scholarship
Merit-based

Read more about eligibility

Unicreds
Location not available
Independent provider
Grant
Various benefits
Deadline
30 Mar 2024
Aga Khan Foundation International Scholarship Programme
Merit-based

Read more about eligibility

Aga Khan Foundation
Location not available
Independent provider
Grant
Various benefits
Deadline
Not specified
Full Support for Tuition and Costs of Living- PhD Scholarship at the University of Essex
Merit-based

Read more about eligibility

Junhua Li
Location not available
Independent provider
Grant
10000 GBP
Deadline
10 Jun 2024
GREAT Scholarship
Merit-based

Read more about eligibility

British Council - Accreditation UK
Location not available
Independent provider
Grant
3500 USD
Deadline
15 Nov 2024
ACES Scholarships
Merit-based Need-based

Read more about eligibility

ACES Education Fund
Location not available
Independent provider
Grant
1652 GBP
Deadline
Not specified
Commonwealth Shared Scholarship – University Bids
Merit-based Need-based

Read more about eligibility

UK Foreign, Commonwealth and Development Office (FCDO)
Location not available
Independent provider
Grant
Various benefits
Deadline
14 Oct 2024
Fulbright U.S. Student Program
Merit-based Need-based

Read more about eligibility

U.S. government
Location not available
Independent provider
Grant
1000 USD
Deadline
12 Mar 2024
CIAPS Commonwealth Scholarships for Postgraduate Professional Studies
Merit-based Need-based

Read more about eligibility

CIAPS 
Location not available
Independent provider
Grant
90000 AUD
Deadline
Not specified
World Universities Ramsay Postgraduate Scholarship
Merit-based Need-based

Read more about eligibility

The Ramsay Centre
Location not available
Independent provider
Grant
3000 USD
Deadline
31 Dec 2025
Scholarship for students with disabilities
Need-based

Read more about eligibility

Anonymous Hope Fund
Location not available
Independent provider
Grant
12000 USD
Deadline
30 Nov 2024
Tobacco Harm Reduction Scholarship Programme
Merit-based Need-based

Read more about eligibility

The Tobacco Harm Reduction Scholarship Programme
Location not available
Independent provider
Grant
1500 USD
Deadline
15 May 2024
iVisa Annual Scholarship
Merit-based

Read more about eligibility

iVisa
Location not available
Independent provider
Grant
1500 USD
Deadline
31 Mar 2024
The Annual IELTS from 6 to 9 Scholarship
Merit-based Need-based

Read more about eligibility

IELTS from 6 to 9
Location not available
Independent provider
Grant
1000 USD
Deadline
29 Feb 2024
Voice Talent Online Scholarship
Merit-based Need-based

Read more about eligibility

Voice Talent Online
Location not available
Independent provider
Grant
1000 USD
Deadline
30 Jun 2024
$1,500 Annual Essay Writing Contest Scholarship
Merit-based Need-based

Read more about eligibility

IvyPanda
Location not available
Independent provider
Grant
3000 USD
Deadline
Not specified
AAPG Foundation Grants-in-Aid
Merit-based Need-based

Read more about eligibility

American Association of Petroleum Geologists Foundation
Location not available
Independent provider
Grant
3000 USD
Deadline
Not specified
Anonymous Hope Fund
Merit-based Need-based

Read more about eligibility

Anonymous Hope Fund
Location not available
Independent provider
Grant
500 USD
Deadline
30 Apr 2024
Biotin Xtreme Hair Care Annual Scholarship 2023: Empowering The Future Of Hair Care
General Scholarships

Read more about eligibility

Biotin Xtreme Hair Care
Location not available
Independent provider
Grant
1500 USD
Deadline
31 Jul 2024
Spreadsheet Gladiator Scholarship
Merit-based Need-based

Read more about eligibility

Coefficient
Location not available

Other interesting programmes for you

Our partners

Hooking Signs - Semiotic Enhancement of Visual Communication for Improved Audience Engagement
-
University of Dundee

Wishlist

Go to your profile page to get personalised recommendations!