Overview

Student at the University of Wisconsin Madison research is supported by faculty in three core areas:

Quantitative Modeling
Consumer Behavior
Marketing Strategy

Our faculty members contribute to significant advancements in the theory and practice of marketing, as evidenced by our recently published journal articles.

Programme Structure

Curriculum:

Students complete four Ph.D. seminar courses in marketing from the core areas of research: quantitative modeling, consumer behavior, and marketing strategy. These seminar offerings vary from year to year.

Students complete four courses at the graduate level, either inside or outside the Wisconsin School of Business, including at least one course in the methods of data collection and at least one in the methods of data analysis.

Key information

Duration

Full-time
- 60 months

Start dates & application deadlines

Starting 2025-09-03 00:00:00
- Apply before 2024-12-15 00:00:00

Language

English

TOEFL^® IBT

Duolingo English Test

125

Take A Free Practice Test!

Credits

51 SCH

Delivered

On Campus

Disciplines

Marketing View 44 other PhDs in Marketing in United States

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

Duolingo English Test

125

Take A Free Practice Test!

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

Additional medical costs (i.e. dental)
Repatriation, if something happens to you or your family
Liability
Home contents and baggage
Accidents
Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at University of Wisconsin Madison and/or in United States, please visit Student Insurance Portal.

Other requirements

General requirements

A bachelor's degree in accounting, finance, management, economics, or operations and information management

A minimum of four courses from two or more of the following areas: accounting, finance, management, economics, and operations and information management

Competency at an intermediate level of statistics

Tuition Fee

To always see correct tuition fees

International

25652 USD/year

Tuition Fee

Based on the tuition of 25652 USD per year during 60 months.
National

25652 USD/year

Tuition Fee

Based on the tuition of 25652 USD per year during 60 months.
In-State

12326 USD/year

Tuition Fee

Based on the tuition of 12326 USD per year during 60 months.

All PhD students admitted to the program will be offered a funding package.

Living costs for Madison

1015 - 1752 USD /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find PhD's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About