Ph.D. On Campus


University of Wisconsin Madison

60 months
Tuition fee
Apply date
Start date


The University of Wisconsin Madison Ph.D. Program in Marketing is designed to prepare students for academic careers at top universities. A career as a marketing faculty member offers a high degree of intellectual stimulation, creative freedom, and the opportunity to develop and disseminate new knowledge via research and teaching.


Student at the University of Wisconsin Madison research is supported by faculty in three core areas:

  • Quantitative Modeling
  • Consumer Behavior
  • Marketing Strategy

Our faculty members contribute to significant advancements in the theory and practice of marketing, as evidenced by our recently published journal articles.

Programme Structure

  • Students complete four Ph.D. seminar courses in marketing from the core areas of research: quantitative modeling, consumer behavior, and marketing strategy. These seminar offerings vary from year to year.
  • Students complete four courses at the graduate level, either inside or outside the Wisconsin School of Business, including at least one course in the methods of data collection and at least one in the methods of data analysis.

Key information


  • Full-time
    • 60 months

Start dates & application deadlines

We did our best, but couldn't find the next application deadline and start date information online.
More details

Application Deadline is December 15


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

  • A bachelor's degree in accounting, finance, management, economics, or operations and information management
  • A minimum of four courses from two or more of the following areas: accounting, finance, management, economics, and operations and information management
  • Competency at an intermediate level of statistics

Tuition Fee

Living costs for Madison

1015 - 1752 USD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

University of Wisconsin Madison


Go to your profile page to get personalised recommendations!