Studyportals

Marketing

Northwestern University

Ph.D. On Campus
60 months
Duration
Unknown
Tuition fee
Anytime
Unknown
Apply date
Unknown
Start date

About

The Northwestern University Marketing doctoral program provides rigorous training in the skills required for success as a world-class marketing researcher. This is achieved via coursework, close collaboration with faculty, and intellectual exchange in a department known for its research culture.

Overview

Key facts:

  • Our program at the Northwestern University offers two different tracks in training Marketing scholars: a consumer behavior (sometimes called “CB”) track, and a quantitative marketing (sometimes called “Quant”) track. Both tracks focus on understanding the impact of marketing activity on consumers and firms. However, they differ in terms of the theories and methods used to analyze data. Consumer behavior researchers tend to focus on psychological aspects of a consumer’s decision-making process and analyze data collected through laboratory studies and field experiments. 
  • Quantitative marketing researchers often draw on theories of behavior from related social sciences (e.g., economics, psychology, sociology), use data from observational and archival sources and field experiments, and analyze the data using advanced statistical and econometric techniques.

Programme Structure

Active Research Areas: 

  • brand management; competitive advantage; data analytics and analysis; pricing and promotion; channel management; statistical learning; digital marketing; uncertainty, motivation, and consumer identity characteristics; judgment and decision making; trust and deception in market exchanges; neuro-marketing.

Key information

Duration

  • Full-time
    • 60 months

Start dates & application deadlines

More details
  • We accept applications once a year, fall quarter only.

Language

English

Delivered

On Campus

Academic requirements

GMAT admission requirements GMAT The Graduate Management Admission Test (GMAT) is a test intended to assess certain analytical, writing, quantitative, verbal, and reading skills in written English for use in admission to a graduate management program, such as an MBA. GMAT contains 4 sections - Analytical Writing Assessment, Integrated Reasoning, Quantitative and Verbal. The score has a range from 200 - 800.
Required

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
100
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
7
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Other requirements

General requirements

  • Academic Background
  • Statement of Purpose
  • Transcripts
  • Resume
  • Recommendation Letters
  • Test Scores
  • Certification of Proficiency in English

Tuition Fee

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 3 months

Check the official programme website for potential updates.

Our partners

Marketing
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Northwestern University

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