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Marketing, Ph.D.

  • Application Deadline
  • 60 months
    Duration
University rank #22 (WUR) Evanston, IL, United States
The Kellogg Marketing doctoral program provides rigorous training in the skills required for success as a world-class marketing researcher. This is achieved via coursework, close collaboration with faculty, and intellectual exchange in a department known for its research culture.
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Overview

Our program offers two different tracks in training marketing scholars: a consumer behavior (sometimes called “CB”) track, and a quantitative marketing (sometimes called “Quant”) track. Both tracks focus on understanding the impact of marketing activity on consumers and firms. However, they differ in terms of the theories and methods used to analyze data. Consumer behavior researchers tend to focus on psychological aspects of a consumer’s decision-making process and analyze data collected through laboratory studies and field experiments. Quantitative marketing researchers often draw on theories of behavior from related social sciences (e.g., economics, psychology, sociology), use data from observational and archival sources and field experiments, and analyze the data using advanced statistical and econometric techniques.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 60 months
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Active Research Areas: brand management; competitive advantage; data analytics and analysis; pricing and promotion; channel management; statistical learning; digital marketing; uncertainty, motivation, and consumer identity characteristics; judgment and decision making; trust and deception in market exchanges; neuro-marketing.

English Language Requirements

  • Minimum required score:

    100

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:

    7

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Get a free IELTS practice test
  • Minimum required score:

    600

    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks.

Academic Requirements

  • This programme does not recognise GRE® scores.

    The GRE® General Test is a widely administered admissions test that measures the skills needed in today's graduate and business school programs worldwide. The GRE® General Test contains three sections - Verbal Reasoning, Quantitative Reasoning, and Analytical Writing. Three scores are reported: a Verbal Reasoning score on a 130 - 170 score scale in one-point increments, a Quantitative Reasoning score on a 130 - 170 score scale in one-point increments, and an Analytical Writing score on a 0 - 6 score scale in half-point increments.

General Requirements

  • Academic Background
  • Statement of Purpose
  • Transcripts
  • Resume
  • Recommendation Letters
  • Test Scores
  • Certification of Proficiency in English

Tuition Fee

Living costs for Evanston

  • 1100 - 1500 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

The Kellogg School of Management provides financial aid to admitted PhD students, including international students, for five years. The financial aid package includes:

  • Fellowship stipend
  • Teaching and/or research assistantship
  • Tuition scholarship
  • Payment of the Northwestern University student health insurance fee
  • Subsidy for purchase of a laptop computer
Doctoral students who receive financial assistance during the first year of study may expect this assistance to be renewed annually through year five, providing they achieve satisfactory progress and meet program-specific requirements. For professional development purposes, in years two, three, and four, a portion of the student’s stipend is allocated toward wages for teaching and research assistance for approximately 10 hours per week. Opportunities to teach may also be made available by the department.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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